The Professional Writer

85 – Work-for-Hire Freelance Writing, with Tracie Heskett

Laura Christianson — Mon, 12 Sep 2022 07:01:09 +0000

Hoping to do freelance writing? Want to know what the freelancing life is really like?

In episode 85 of The Professional Writer, Tracie Heskett and I – both long-time freelance writers – reveal our best tips for breaking into freelancing.

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84 – Blogging for Fun and Money, with Gregory Halpen

Laura Christianson — Mon, 29 Aug 2022 07:01:04 +0000

Episode 84 of The Professional Writer podcast is the first in an ongoing series where I chat with people who do interesting things with their writing – other than writing books.

Gregory Halpen certainly fits the bill! He's a passionate home baker, dessert blogger, photographer, and life coach.

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83 – Get Visibility Through Other People’s Platforms, with Lisa Simone Richards

Laura Christianson — Mon, 14 Mar 2022 07:01:22 +0000

Want a slew of simple-yet-effective tips to move from "invisible" to "in-demand" by getting featured on blogs, podcasts, magazines, and TV shows?

In episode 83, Lisa Simone Richards, a PR & Visibility Strategist, shares insider secrets for reaching more people without spinning your wheels on social media or wasting money on Facebook ads. Includes extensive show notes so you can follow along while listening.

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82 – 3 Must-Dos When Setting Up Your Email List

Laura Christianson — Mon, 28 Feb 2022 08:01:57 +0000

I answer 3 burning questions people repeatedly ask about email list building:

Can I bulk email my contacts through my regular email account?
Since I’m required to display a valid postal address on every email, and I don’t want to display my home address, what are my options?
Can I use my gmail address to send newsletters?

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81 – Becoming a Writerpreneur

Laura Christianson — Mon, 14 Feb 2022 08:01:17 +0000

You work up your courage and pitch the “book baby” you’ve been laboring over for years to an agent or editor.

They respond with, “Tell me about your author platform.”

Your heart hits the floor as you realize that you’ve spent years writing your book, but only a few minutes thinking about who might buy it.

I'd like you to consider a different approach – one that enables you to simultaneously write, publish, and build that all-important author platform. I call it “becoming a writerpreneur.” (Includes transcript and loads of links.)

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80 – Jump-Start Your Email List (Group Coaching Program)

Laura Christianson — Mon, 07 Feb 2022 08:01:06 +0000

I’m doing something different on the podcast today, introducing you to Jump-Start Your Email List, my group coaching program that starts March 15.

I’ll walk you through the four items you’ll create during the program and introduce you to five bonus trainings and tutorials (valued at over $700) that you’ll receive as a student in the program.

Plus, you'll get a special discount when you register by 2-22-22!

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79 – 4 Strategies for Growing the Know-Like-Trust Factor

Laura Christianson — Mon, 31 Jan 2022 08:01:42 +0000

My 4-tiered strategy gives my audience many opportunities to know, like, and trust me:
(1) free resources
(2) low-cost DIY training
(3) affordable done-with you programs
(4) premium coaching and done-for-you services

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78 – When Should I Start Marketing My Book?

Laura Christianson — Mon, 24 Jan 2022 13:00:20 +0000

Authors should never separate writing from marketing. They're done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.

Today, I'll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.

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77 – Protect Your Creative Work: Copyright, Fair Use, LLC, Contracts, with Amy Nesheim

Laura Christianson — Mon, 17 Jan 2022 09:00:19 +0000

Protect your creative work! Lawyer Amy Nesheim helps us understand (1) The difference between copyright and trademark; (2) 5 steps you can take if someone steals your content; (3) The 4-factor Fair Use test; (4) LLC vs. Sole Proprietorship, and (5) Contracts: rules for the relationship.

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76 – Costs of Marketing and Promoting Your Book, with Amy Connell

Laura Christianson — Mon, 13 Dec 2021 09:00:00 +0000

“When budgeting for publishing and marketing your book, build in a 10 percent cushion to allow for unexpected expenses.”

As she prepared to publish her debut non-fiction book, Amy Connell discovered the importance of the budget cushion. She shares exactly what spent to create branded promotional products, send influencer copies, and hire niche consultants. You’ll also learn Amy’s secret for creating a free, interactive resource library for her book buyers.

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75 – Writers Conferences: The Best Investment an Author Can Make, with Sharon Elliott and Sarah Sundin

Laura Christianson — Mon, 29 Nov 2021 09:00:06 +0000

“A writers conference is the place I can find out how to get my book published, because my book is perfect, and everyone needs to read it.”

That’s the mistaken assumption three newbie writers – Sarah Sundin, Sharon Elliott, and I – made before we attended our first writers conference. Oh, were we in for a surprise!

The three of us chat about our first-ever writers conference experiences, and how attending conferences has shaped and grown our writing careers.

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74 – Strengthen Your Writing and Editing With These 5 Robust Online Tools [Crowdsourced]

Laura Christianson — Mon, 15 Nov 2021 09:00:46 +0000

Five online tools to help you become a more powerful writer and editor (recommended by my listeners):

ProWritingAid
Jarvis
AnswerThePublic
PerfectIt
WordHippo

Transcript, video tutorials, and links to trainings included!

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73 – Sensitivity Readers and Subject Matter Experts: Why Authors Need Them

Laura Christianson — Mon, 01 Nov 2021 08:00:59 +0000

Your most valuable ability is your credibility. That’s why sensitivity readers, subject matter experts, and fact-checkers are crucial. In episode 73, five listeners recount their thoughts about this important topic. Learn what sensitivity readers do and how to find them.

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72 – Costs of Self-Publishing a Book, with Lisa Baldwin

Laura Christianson — Mon, 18 Oct 2021 08:00:48 +0000

“An unknown author wanting to get an unknown manuscript published by a traditional publisher is akin to an 18-year-old showing up in Los Angeles with a 6-string guitar, wanting to get a record contract,” says debut memoir author, Lisa Baldwin.

Learn how several publishing professionals helped Lisa shift her expectations and shape her manuscript into an award-winning book.

We discuss three types of investments Lisa made: (1) pre-publication costs, (2) publication costs, and (3) hidden costs.

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71 – Things I Spend Money on to Run My Writing Business

Laura Christianson — Mon, 04 Oct 2021 08:00:11 +0000

Running a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through:

exactly what I spend to run my business
how much to budget for essentials
3 things to do before investing in a service or tool

Transcript and loads of links included.

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70 – 5 Quick, Easy, and Free Ways to Gain Visibility as a Writer

Laura Christianson — Mon, 20 Sep 2021 10:00:27 +0000

How can frugal, penny-pinching entrepreneurs creatively build a business without forking out a ton of money?

In episode 70, I’ll show you five basic, FREE things you can do right now to:
• find great deals on tools for your business
• gain visibility
• interact with prospective readers and book buyers
• earn bonus income

Shareable infographic included!

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69 – Bookkeeping Tips for Your Biz, with Vanessa Butler

Laura Christianson — Mon, 06 Sep 2021 10:00:34 +0000

When I hear the phrase, “business finances,” I shudder.

I’m not a numbers person; I'm a word person. That’s why I invited bookkeeping expert, Vanessa Butler, to guest on The Professional Writer podcast. Vanessa will help us word nerds take a serious look at:

The financial health of our business
The most efficient ways to do accounting
Why "business" and "pleasure" bank accounts shouldn't get married
Why it's important to create a realistic monthly budget, and to look at it daily

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68 – Why You Need Contracts

Laura Christianson — Mon, 23 Aug 2021 10:00:42 +0000

A contract that clearly and specifically spells out expectations is a must-have for every entrepreneur, whether you’re hiring someone to work for you, or someone is hiring you to work for them.

In Episode 68, I’ll share contract horror stories, suggest items to include in a legal agreement, and recommend easily customizable contract templates.

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67 – The Problem with Vanity Numbers, Half-Truths, and Swollen Egos

Laura Christianson — Mon, 09 Aug 2021 10:00:49 +0000

We’re exploring five problematic platform-building practices:

The “swollen ego” bio
Inflated follower counts
Platform plugins
Bestseller lists
“Award-winning author” taglines

I believe these vanity metrics give authors permission to bend the truth as a means of proving their worth. And that concerns me. Let’s talk about it!

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66 – Debunking 7 Email Marketing Myths

Laura Christianson — Mon, 26 Jul 2021 10:00:49 +0000

Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.

The post 66 – Debunking 7 Email Marketing Myths first appeared on Blogging Bistro.

65 – 13 Tips for Crafting Stellar Social Posts That Link to Your Blog or Podcast

Laura Christianson — Mon, 12 Jul 2021 10:00:25 +0000

When crafted thoughtfully, promotional social media posts that link to your blog or podcast really do work.

Learn 3 things not to do under any circumstances, plus get 10 tips to help you write stellar social posts that’ll get clickthroughs.

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64 – Writing Books for a Big 5 Publisher, with Susan Meissner

Laura Christianson — Mon, 28 Jun 2021 10:00:15 +0000

What’s it like to migrate from writing for the Christian market to writing for a Big 5 general market publisher?

Susan Meissner penned 9 novels for the Christian market before moving to the general market, where she has had 7 historical novels published by a major New York publishing house. In episode 64, Susan, a USA Today bestselling author, shares her evolution as a writer and reveals how she “raises the bar” for each new story she writes.

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63 – Create and Achieve Growth Goals, with Kyrsti Snyder

Laura Christianson — Mon, 14 Jun 2021 10:00:57 +0000

Let's flip the script on "playing small!" During my frank conversation with mindset coach, Kyrsti Snyder, we discuss (1) why we don’t accomplish our goals, (2) three types of goals we can set for our business, and (3) five tips for achieving our goals.

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62 – How to Submit Stories to Chicken Soup for the Soul Anthologies, with Tracy Crump

Laura Christianson — Mon, 31 May 2021 10:00:05 +0000

Do you like to write true, inspirational stories? Consider shopping your stories to an anthology such as Chicken Soup for the Soul.

Tracy Crump, author of 22+ Chicken Soup for the Soul stories, shares insider tips for shaping a story to submit to the world’s most popular anthology series.

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61 – Intentional Business, with Britney Gardner

Laura Christianson — Mon, 17 May 2021 10:00:46 +0000

When many others offer the same types of services, products, and programs as you, how can you make a name for yourself? Brand strategist, Britney Gardner, and I discuss several core principles for doing business intentionally: finding your best client, selecting brand photos, developing marketing messages, and filtering the wrong subscribers off your email list.

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60 – How to Get Out of Your Own Way, with Alice Crider

Laura Christianson — Mon, 03 May 2021 10:00:54 +0000

“Shoulding” ourselves – saying, “I should do this or that” – freezes us from making progress. Let’s stop beating ourselves up! Author coach, Alice Crider, suggests practical tips for getting out of our own way so we stop sitting on the sidelines and become leaders.

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59 – 4 Traits of a Gritty Writer

Laura Christianson — Mon, 26 Apr 2021 10:00:10 +0000

What motivates a writer to have such faith in their project that they persevere for months or even years in the face of countless rejections?

Grit.

To flesh out what grit means for the success of your business, I’m sharing fascinating stories from real-life creatives, as well as four ways to develop grit, from Angela Duckworth’s book, Grit: The Power of Passion and Perseverance.

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58 – How to Become a Book Reviewer, with Katherine Scott Jones

Laura Christianson — Mon, 19 Apr 2021 10:00:23 +0000

Does talking about books put you in your happy place? Do you enjoy influencing readers to pick up good books and steer away from bad ones?

You might want to try your hand at reviewing books. Katherine Scott Jones – book enthusiast, reviewer, and author – introduces us to the art of book reviewing. You’ll discover (1) who should – and shouldn’t – become a book reviewer; (2) what readers, publishers, and authors look for in a book reviewer; (3) four ways to get started reviewing books; (4) how to write a balanced, fair review, and (5) how to follow up with the publicist/author after you publish your review.

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57 – How to Land a Literary Agent, With Barb Roose

Laura Christianson — Mon, 12 Apr 2021 10:00:59 +0000

Are you seeking a literary agent? Wondering what you can do that’ll help them say “yes” to your pitch?

Barb Roose, an agent with Books & Such Literary Management, unpacks 3 important factors that’ll help you land an agent, and shows us 3 effective ways to build an author platform. Transcript included.

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56 – Writing for Children: Expert Tips from Diane Stortz

Laura Christianson — Mon, 05 Apr 2021 10:00:49 +0000

Some people mistakenly assume that writing for children is simple. Multi-published author, Diane Stortz, knows that writing children’s books is every bit as challenging – and rewarding – as writing for adults. In Episode 56, Diane shares the secrets to her success and recommends six things prospective children’s writers can do to get started.

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55 – Guest Post Guidelines: What to Include

Laura Christianson — Mon, 29 Mar 2021 10:00:48 +0000

Crafting guest post guidelines for your blog requires a lot of thought and decision-making. But guidelines are well worth your time investment. In episode 55 (part 2 in my mini-series on guest blogging), you’ll get a free printable swipe file of my guest post guidelines that you can adapt for your own use.

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54 – 6 Surefire Ways to Guarantee Your Guest Blogging Pitch Gets Instantly Rejected

Laura Christianson — Mon, 22 Mar 2021 10:00:51 +0000

I receive bizarre guest post pitches every week. I instantly delete them without opening them. Episode 54 is a guidebook for what NOT to do when pitching your guest blogging services. Follow along with the transcript while listening – I reprint several actual, unretouched pitches I’ve received, complete with hilarious spelling and punctuation errors!

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53 – Editing With a ‘Reader First’ Mindset, with Samantha Hanni

Laura Christianson — Mon, 15 Mar 2021 10:00:45 +0000

When you’re writing a book, it’s just you, banging out beautiful words. When you finish the draft, your next step is to invite others to help prepare your manuscript for publication.

In part 2 of my conversation with freelance editor, Samantha Hanni, we discuss three ways authors can bring the ‘reader first’ mindset into the editing process: (1) stay humble about your message, (2) stay humble about your edits, and (3) communicate with your editor.

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52 – Shaping a ‘Reader First’ Mindset, With Samantha Hanni

Laura Christianson — Mon, 08 Mar 2021 11:00:10 +0000

Approach writing as if you’re hosting a dinner party. Invite readers to the table with the understanding that they bring life experiences with them that’ll impact the way they’ll receive your words. “Set the table” for your readers by putting them FIRST.

In Episode 52, Samantha Hanni and I unpack three questions that’ll help you shape a reader-first mindset: (1) What are my publishing goals? (2) Who is my reader? (3) How do I want my reader to be different after reading my book?

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51 – Preparing for an eBook Launch, with Dianne Andre

Laura Christianson — Mon, 01 Mar 2021 11:00:12 +0000

Should I seek a traditional, royalty publishing house or should I self-publish?

It’s a question nearly every author asks themselves.

For Dianne Andre, the answer was “self-publish ebooks.” In Episode 51, Dianne and I discuss why she chose indie publishing, and she unveils four book launch tactics she tried during her recent book launch.

A bonus infographic is included: 7 Steps to Plan an Ebook Launch.

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50 – A Dozen Ways to Turn Your Social Media Followers into Email Subscribers – Without Buying Ads

Laura Christianson — Mon, 22 Feb 2021 11:00:07 +0000

12 hot tips for turning social media followers into email subscribers. PLUS, discover why inviting people to subscribe must become a routine part of your social media schedule, and learn what not to do, under any circumstances.

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49 – 5 Reasons You Should Focus on Email Marketing Instead of Social Media

Laura Christianson — Mon, 15 Feb 2021 11:00:07 +0000

How would you react if every social network suddenly removed all your followers or closed down your account? Would you feel confident that you still have a way of amplifying your voice and connecting with your fans?

In Episode 49 (part 2 in a 3-part series), you’ll discover 5 important differences between social media and email marketing, and I’ll show you why focusing more energy on email marketing will set your business up for good things to happen.

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48 – Two Ways People Can Subscribe to Your Blog, Vlog, or Podcast

Laura Christianson — Mon, 08 Feb 2021 11:00:17 +0000

How do I get more people to read my blog? I’ll walk you through two surefire methods that’ll make it easy for people to receive an alert whenever you publish fresh content. Plus, I include a bonus tip just for podcasters.

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47 – Audiobook Recommendations and Listening Tips, With Katherine Scott Jones

Laura Christianson — Mon, 01 Feb 2021 11:00:01 +0000

Are you an audiobook skeptic? If so, my interview with Katherine Scott Jones will change your mind! And if you already love audiobooks, check out Katherine’s 17 recommendations for new listens in the Narrative Non-Fiction, Memoir, and Fiction genres.

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46 – Trim the Intro: Pointed Tips for Bloggers, Vloggers, and Podcasters

Laura Christianson — Mon, 25 Jan 2021 11:00:57 +0000

Avoid TL;DR! In this short episode, I'll help you simplify your introductions to podcast and vlog episodes, e-newsletters, and blog posts.

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45 – Rejuvenate Your Writing Through Creative Non-Writing Activities, with Jeanette Hanscome

Laura Christianson — Mon, 18 Jan 2021 11:00:47 +0000

Suffering from lockdown slump? If your creative juices have dried up, my interview with Jeanette Hanscome is exactly what you need to dump the slump. Join us and explore creative activities that’ll breathe new life into your writing.

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44 – Simplify Your Areas of Influence

Laura Christianson — Mon, 11 Jan 2021 11:00:47 +0000

I’m not a “word of the year person.” But this year, the word SIMPLIFY beckoned. In Episode 44 of The Professional Writer podcast, I’ll help you simplify (1) the people you serve and (2) the products, services, and programs you offer. And I’ll challenge you to take 4 massive action steps that’ll simplify your business processes!

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43 – Simple Stretches for Desk Jockeys, with Amy Connell

Laura Christianson — Mon, 04 Jan 2021 11:00:46 +0000

Have you ever been “in the zone” and when you glanced up from your computer, you were shocked that three hours had passed? That happens to me all the time!

Amy Connell, a certified personal trainer, demonstrates simple stretches desk jockeys can do to get the blood flowing and relieve muscles we’ve been overusing in all the wrong ways. BONUS demo video included!

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42 – Analyze Engagement and Adjust Your Social Media Goals

Laura Christianson — Mon, 30 Nov 2020 11:00:24 +0000

It’s time to exercise your social media muscles! In the final installment of our 4-part series on the secret to doing social media, you’ll (1) decide which social network(s) to be active on (2) get best practices for engaging with your followers, and (3) discover why doing weekly and monthly analytics reviews will help you adjust your routine so you focus on activities that best build your business.

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41 – Efficiently Publish Social Media Content

Laura Christianson — Mon, 23 Nov 2020 11:00:03 +0000

Social media marketing is a marathon, not a sprint. Let's replace the "sprint" mentality with productive activities that result in the best return on our investment.

In Episode 41 (Part 3 in a 4-part series on the secret to doing social media) you'll also learn: (1) why you shouldn’t auto-publish links to your latest blog posts; (2) why it’s important to share promotional content multiple times; (3) how to adapt one piece of content for multiple social channels, and (4) how to effectively use social media schedulers. Plus, I’ll introduce you to 14 popular social media scheduling tools!

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40 – Create Winning Social Media Content

Laura Christianson — Mon, 16 Nov 2020 11:00:47 +0000

Consider every piece of social media content you post as part of your business portfolio. That will keep you focused on creating content that builds your business.

In Episode 40 (part 2 in a 4-part series on the secret to doing social media), you’ll (1) identify your core income streams or areas of influence, and (2) develop 6 types of content that will direct your audience towards your core revenue streams.

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39 – The Secret to Doing Social Media

Laura Christianson — Mon, 09 Nov 2020 11:00:43 +0000

“I don't have time to do social media. My schedule is already packed.”

If you’ve ever uttered those words, this episode is for you. I’ll walk you through a process that’ll help you form social media habits that will serve you well over the long-term.

(This is Part 1 in a 4-part series on practical tips for effective social media marketing.)

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38 – A Sip of Cold Water to Refresh the Weary Soul, With Grace Fox

Laura Christianson — Mon, 02 Nov 2020 11:00:03 +0000

“Are you ever going to write a REAL book?”

The first time someone asked Grace Fox that question, she felt slighted.

Grace, a popular and accomplished devotional writer, reveals how she worked through her internal struggle with writing devotions, and how she wrote ninety 225-word devotions in 20 days.

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37 – How to Destroy Your Professional Credibility in One Easy Step

Laura Christianson — Mon, 26 Oct 2020 10:00:41 +0000

Are you unintentionally alienating your Facebook friends, turning off agents and editors, and driving away potential clients? In Episode #37, you’ll discover the 2020 version of the “drunk at a party selfie,” and get 3 tips for conducting yourself on social so you avoid decimating your personal and professional credibility. (Includes full transcript.)

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36 – Two Issues That Hold Writers Back, with Ginny L. Yttrup

Laura Christianson — Mon, 19 Oct 2020 10:00:15 +0000

“Writing is really hard work for me,” says Ginny L. Yttrup. “In the midst of it I often find myself stymied. Blocked. Confused. Wanting to do anything but write.”

If you’ve ever experienced the slow tedium of writing and felt like giving up, Ginny will identify two areas where writers commonly get stuck and put you on track to get unstuck.

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35 – 3 Easy Tricks to Help People Discover Your Website and Blog

Laura Christianson — Mon, 12 Oct 2020 10:00:48 +0000

If you've been blogging or podcasting consistently for a year or more, chances are that over half the people who visit your website or blog find it via an “organic search.” In this 8-minute episode (includes transcript), you’ll learn about the beauty of organic search and will get 3 simple, actionable tips to help you ramp up the organic search factor.

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34 – What is “The Cloud?”

Laura Christianson — Mon, 05 Oct 2020 10:00:35 +0000

Is "the cloud" a computer in the sky? Um... no. In this 3-minute episode (transcript included if you don't feel like listening), I explain the difference between local vs. cloud computing.

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33 – Three Power-Ups to Take Your Bio to the Next Level, With Emma Fulenwider

Laura Christianson — Mon, 28 Sep 2020 10:00:30 +0000

When a friend reads your website bio, would they be able to identify you if your name was erased? In Episode 33, professional biographer, Emma Fulenwider, reveals the #1 mistake entrepreneurs make when writing their bio. Listen in and learn how to brag about yourself without sounding pompous.

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32 – 7 Tips to Create a Memorable Brand Identity

Laura Christianson — Mon, 21 Sep 2020 10:00:27 +0000

One of my clients experienced a branding disaster. In Episode #32, I'll reveal how she adjusted on the fly. Plus, you'll learn about risks that can impact your ability to build a brand, 3 key components of your brand aesthetic, and 7 ways to research competitors and develop a memorable brand identity.

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31 – How One Best-Selling Author Pays It Forward (with DiAnn Mills)

Laura Christianson — Mon, 14 Sep 2020 10:00:46 +0000

Bestselling author, DiAnn Mills returns for an inspirational chat about the importance of giving the next generation of writers the best we have to offer, whether that's through coaching, teaching, speaking, or directing.

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30 – The Secret to Writing Believable Suspense Fiction (with DiAnn Mills)

Laura Christianson — Mon, 07 Sep 2020 10:00:25 +0000

What if a killer virus was unleashed on board an international flight? Three years ago, when DiAnn Mills got the idea for a suspense novel plotline she “knew absolutely nothing about,” she put her research skills on overdrive. Learn how a best-selling author combines stubbornness, interviews with experts, divine intervention, and fresh-roasted coffee.

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29 – Doorbelling in Hostile Territory: 6 Strategies to Plan Your Brand Campaign

Laura Christianson — Mon, 31 Aug 2020 10:00:35 +0000

Imagine you’re running for office. Your goal is to get elected as the best person to represent your brand. You’re doorbelling in a neighborhood where people may be hostile to your brand message. How will you shape your message to gain the trust of the people you hope to serve? In Episode #29, You’ll get 6 solid strategies that'll help you flesh out your own brand campaign!

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28 – Recipe for An Almost-Perfect Manuscript, With Tisha Martin

Laura Christianson — Mon, 24 Aug 2020 10:00:00 +0000

You know your writing project needs editing. But what type of editing does it need? During Episode #28, professional editor, Tisha Martin, helps us make sense of the 5 types of editing. Listen in and gain clarity about what an editor can do for you.

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27 – Three Ways a Professional Editor Provides Value, With Tisha Martin

Laura Christianson — Mon, 17 Aug 2020 10:00:12 +0000

Do you have a “drive-through” mentality of book publishing? If so, you are doing yourself a disservice. During Episode #27, professional editor, Tisha Martin, explains how working with an editor makes a huge difference in creating a polished product readers will be delighted to read.

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26 – Three Tools to Protect the Privacy of Your Business

Laura Christianson — Mon, 10 Aug 2020 10:00:48 +0000

The little things do matter. During this 7-minute episode, I’ll acquaint you with three free and low-cost tools I use daily that help me demonstrate my professionalism and protect the privacy of my business. The best news? You can implement these tools today and instantly boost your professionalism.

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25 – One Word Makes All the Difference for Susie Crosby

Laura Christianson — Mon, 03 Aug 2020 10:00:19 +0000

Learn how “just one word” has guided Susie Crosby’s platform development, proving that sometimes, the simplest techniques are the most powerful. In Episode #25, Susie, a kindergarten teacher, shares how teaching and exercising stimulate her writing, how she's achieving the delicate balance between selling and serving, and how she's using YouTube to reach new readers.

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24 – List Cleaning Gets Rid of Deadbeat Subscribers

Laura Christianson — Mon, 27 Jul 2020 10:00:28 +0000

Growing an email list is the #1 way to grow your business – IF your list consists of the right subscribers. In Episode #24 (includes written transcript), we’ll discuss the 4 types of people who subscribe to your list, and how to delete the lump-on-a-log subscribers, guilt-free.

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23 – Dealing with Rants, Ridicule, and Crushing Criticism

Laura Christianson — Mon, 20 Jul 2020 10:00:34 +0000

It hurts to be on the receiving end of rants, ridicule, complaints, criticism, thoughtless comments, discouraging feedback, or 1-star reviews. How can we overcome the urge to retaliate and handle this professionally, while keeping our sanity intact? I have three tips for you, as well as a slew of resources to explore. Written transcript included.

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22 – “Don’t write because you want to get published. Write because you enjoy writing.” (with Tessa Afshar)

Laura Christianson — Mon, 13 Jul 2020 10:00:10 +0000

After two publishers turned down her manuscript, she stopped writing. But then, something happened that strengthened her resolve to return to writing. Ten years later, Tessa Afshar’s first novel has been translated into eight languages and is being re-released. Tessa shares how learning to be content with small beginnings was the most powerful mindset shift she made as a writer.

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21 – Steps to Take When Your Blog Content Gets Stolen (And How to Legally Share Others’ Content)

Laura Christianson — Mon, 06 Jul 2020 10:00:53 +0000

Has someone ever copied an entire blog post you’ve written and pasted it on their own blog? It has happened to me more than once. In episode #21 (with complete written transcript + links to resources), you'll learn what to do if this happens to you. I'll also explain how to legally share someone else's content.

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20 – “Get it said. Shut up. Post.” (with Tim Fall)

Laura Christianson — Mon, 29 Jun 2020 10:00:48 +0000

During his 2008 election campaign for Superior Court judge, Tim Fall was diagnosed with generalized anxiety order. Tim explains how his mental health diagnosis led to publishing his memoir, Running for Judge: Campaigning on the Trail of Despair, Deliverance, and Overwhelming Success. Tim also reveals how he’s coping with “pandemic fatigue” by posting short, unscripted daily videos.

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19 – Three Irritants That Pull Readers Out of a Story

Laura Christianson — Mon, 22 Jun 2020 10:00:57 +0000

When you’re reading a novel, what pulls you out of the story? In this 7-minute episode, I reveal three irritants that yank me out of a story, and recommend ways writers can avoid these mishaps.

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18 – Swag Ideas for Your Book Launch, With Lindsay A. Franklin

Laura Christianson — Mon, 15 Jun 2020 10:00:29 +0000

Lindsay A. Franklin joins us again to continue our conversation about writing and marketing Young Adult (YA) fantasy. This week, we discuss how to create a book launch vibe fans will love, ideas for fandom swag, and budgeting for a launch.

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17 – The Delicate Dance of Writing YA Fantasy, With Lindsay A. Franklin

Laura Christianson — Mon, 08 Jun 2020 10:00:52 +0000

Award-winning author, Lindsay A. Franklin, shares what attracted her to writing young adult (YA) fantasy, as well as world-building strategies and secrets for weaving subtle Christian themes into her stories.

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16 – An Easy Way to Show You Mean Business

Laura Christianson — Mon, 01 Jun 2020 10:00:52 +0000

There’s one quick and easy – almost no-brainer – way to show people you’re serious about your business. Do you know what it is?

In this “Learn With Laura” episode and written tutorial, I'll answer that question and challenge you to take an action that’ll put one tiny-but-important element of your marketing on auto-pilot.

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15 – Expert Tips for Your Book Launch, With Kathi Lipp

Laura Christianson — Mon, 25 May 2020 10:00:22 +0000

A double dose of learning and laughter awaits you in Episode #15. Kathi Lipp, a best-selling author of 20 books, shares tips for a successful book launch. Our chat is also a fantastic example of how an author “soft sells” her book while guesting on a podcast.

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14 – Everyone’s Favorite Radio Station – Are You Tuned In?

Laura Christianson — Mon, 18 May 2020 10:00:35 +0000

Have you listened to everyone's favorite radio station? It's WII-FM. In this 5-minute "Learn With Laura" episode, you'll discover why WII-FM is so popular, and how creating WII-FM content will set your business up for success.

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13 – Giving Readers Exactly What They Want, With Karen Barnett

Laura Christianson — Mon, 11 May 2020 10:00:40 +0000

Why would anyone read my books? That’s the critical question author Karen Barnett asked herself as she developed her brand. In Episode #13, Karen reveals several strategies she uses to connect with her readers.

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12 – Setting Big, Hairy, Audacious Goals

Laura Christianson — Mon, 04 May 2020 10:00:45 +0000

“I’m a writer, not a marketer!” That’s the response many authors have when they learn they’re expected to do most (or all) of their own book marketing.

In reality, every writer is also a marketer. In Episode #12, Laura will introduce you to a marketing mindset that’ll help you consistently take actions to move you toward achieving the book sales you dream about.

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11 – One Writer’s Secret to Staying Sane and Paying It Forward, with Lisa Bogart

Laura Christianson — Mon, 27 Apr 2020 10:00:28 +0000

Growing up as “a good Catholic girl,” Lisa Bogart gave up something during Lent. One year, Lisa was encouraged to add on something, as a 40-day discipline.

In Episode 11 of The Professional Writer podcast, Lisa reveals what she added on, and how that childhood practice led to a lifelong commitment to share love through her writing, one reader at a time.

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10 – Moving from Self-Focused to Self-Forgetful

Laura Christianson — Mon, 20 Apr 2020 10:00:45 +0000

We tend to be self-focused when building our brand, platform, and business. But we don’t have to be overly self-focused. In episode #10, I'll walk you through a simple, 6-word strategy that'll help you think deeply about your underlying motivations for saying “yes” or “no” to new opportunities.

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9 – Being True to Yourself

Laura Christianson — Mon, 13 Apr 2020 10:00:11 +0000

Does the constant “you need to” advice from platform-building experts make you feel overwhelmed, frustrated, and stuck? I found a solution! In Episode #9 of The Professional Writer podcast, learn how replacing “you need to” with “you love to” will revolutionize your business.

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7 – The Secret Life of a New York Times Bestselling Author, with Susy Flory

Laura Christianson — Mon, 30 Mar 2020 10:00:30 +0000

I’m trying to picture a baby squirrel wearing a diaper. You will be, too, after you listen to my interview with New York Times bestselling author, Susy Flory.

We’ll venture way, waaaay behind the scenes with Susy and learn about the not-so-glamorous life of a bestselling author. You'll also learn a thing of two about how to become a professional writer.

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6 – Three Ways Writers Can Act Like Grownups During the Pandemic

Laura Christianson — Mon, 23 Mar 2020 10:00:52 +0000

With the worldwide focus on COVID-19, it’s important that those of us who own writing-related businesses act like grownups during the pandemic. In this special edition of The Professional Writer podcast, I’ll show you how to:

Correctly refer to COVID-19 in written communications (check out the Word Nerd Moment below)
Quell the panic – both internal panic and the anxiety of others
Evaluate your business plan

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5 – Is a B-Minus Launch Good Enough?

Laura Christianson — Wed, 18 Mar 2020 10:00:57 +0000

As you’re preparing to launch your book or blog or podcast or course or business, is “just okay” good enough? In Episode #5, we'll examine the pros and cons of what's commonly referred to as a "B-minus" launch.

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4 – You’re a WHAT? The Problem With Alphabet Soup Acronyms

Laura Christianson — Wed, 11 Mar 2020 10:00:02 +0000

How familiar are you with 14 common publishing industry-related acronyms? Take this fun quiz during Episode #4, and then accept today's challenge: clarify or remove confusing acronyms from your bio.

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3 – Going ALL IN

Laura Christianson — Wed, 04 Mar 2020 11:00:43 +0000

What does it mean to go all in as a writer? In Episode #3, we’ll explore interesting examples from The New Yorker, The Bible, NFL football, historical fiction, and a couple of Italian monks. We’ll also look at what it means to become practitioner of the art of writing. We’ll talk about the single best reason to go all in– not on everything, but on ONE thing. And I’ll challenge you to commit to going all in in one area of your life.

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2 – How to Act Like a Professional Writer (Even When You Don’t Feel Like One)

Laura Christianson — Tue, 25 Feb 2020 11:00:47 +0000

If you’ve been writing for fun and are itching to write professionally, check out today’s podcast episode. We’ll talk about three important steps writers who want to be taken seriously must do consistently. And we’ll explore five traits of a professional writer.

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1 – Do You Have to Write Books to be a REAL Writer? (Introducing The Professional Writer Podcast)

Laura Christianson — Sat, 15 Feb 2020 00:22:13 +0000

Whether you’re thinking of launching a writing-related business or you’re retooling the writing you’re currently doing, The Professional Writer podcast will help you confidently plan, launch, and grow your career.

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