46 – Trim the Intro: Pointed Tips for Bloggers, Vloggers, and Podcasters

Do you slave to craft the perfect intro to your blog post or podcast episode?
Good news: You probably don’t need to spend much time on intros.
Blog readers have a different mentality than book readers. They’re not settling into their cushy recliner to enjoy an hour or two inhaling your words. They want a quick fix. They’ll skim your post, looking for something that’ll help, equip, inspire, or entertain.
Podcast listeners and video viewers are often on the go, listening somewhat distractedly while exercising, cooking a meal, or driving.
Email subscribers will give you about three paragraphs of their time. Too many words, and they click “Delete.”
In today’s short episode, our goal is to simplify our introductions to:
- Podcast and vlog episodes
- E-newsletters
- Blog posts
No more TL;DR for us!
Resources Mentioned
Episode #44
Simplify Your Areas of Influence
Episode #20
“Get it said. Shut up. Post.” With Tim Fall
Need help deciding what to safely cut from your e-newsletter?
Schedule a content review with me.
I’ll review your newsletter – or your blog, or podcast, or even the written content on various pages of your website – and provide you with a written overview of my findings, as well as a one-to-one conference call during which we’ll discuss areas you can revise, remove, re-organize, or redesign.
How to Keep Up With the Show
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Thank you!
Laura