44 – Simplify Your Areas of Influence

Posted January 11, 2021 | Laura Christianson
The Professional Writer
44 – Simplify Your Areas of Influence


I’ve never been a “word of the year” person. I try to come up with a word because people tell me “I’m supposed to.” But my heart’s not in it, so I forget what my word is after about two weeks.

But I sense that this year will be different. In today’s episode, I’ll explain how “Simplify” is the way I intend to run my business this year. I’ll also share:

  • Practical ways to discover the ideal community of people you want to serve.
  • Why knowing who your ideal audience is NOT is just as important as knowing who they are.
  • Why you should say “no” to offering products, services, and programs you aren’t feeling passionate about.

Simplify Your Areas of Influence | Episode 44 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

Massive Action Challenge

Here’s how to take four massive action steps that’ll help you simplify your business processes:

1. Self-audit your website and blog

Review every page on your website. Remove the products, services, and programs you aren’t actively promoting and replace them with the ones you are feeling most excited about – the ones where you can most help your audience.

Do the same with your blog posts. For example, my blog includes a bunch of outdated tutorials on how to use various aspects of Facebook. Since Facebook updates their interface seemingly every week, these tutorials are defunct. I’m updating the ones I can and deleting the rest.

2. Update your social media bios

Review your bio on every one of your social media accounts (Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube, TikTok, etc.). Every word in your bio must reflect your area(s) of expertise or influence, or the book, program, or service you’re passionate about and are currently offering.

3. Clean up your social media followers

Review the people you follow on the social channels you actively use. Here’s where a lot of authors get things backwards. They primarily follow other authors when they should be following the people most likely to read their books!

When I audited my Instagram following, I discovered I was following the wrong people. I spent a few days unfollowing the people I don’t interact with or whose content no longer interests me, and following people who comprise my ideal target community.

4. Scrub your email list

Don’t focus on the number of subscribers you have; focus on engaged subscribers.

Every three months, create a segment of subscribers who have been on your list X amount of time and who have not opened any of your emails. These people aren’t interested in what you have to offer. Remove them from your list and pour your efforts into connecting with subscribers who are the best fit for your programs, products, and services.

My Core Services

In keeping with my “simplify” theme, here are the core services my company, Blogging Bistro, LLC, is offering:


One-to-one and small group coaching in four areas:

  1. Brand development
  2. Website content development
  3. Blogging
  4. Email list building (private coaching and Jump-Start Your Email List Group Coaching Program)

“Simplify” Series

Structured to help you simplify the way you do businesses, this series will include free training on The Professional Writer Podcast, as well as affordable small group training. We’ll cover topics such as:

  • Branding Simplified
  • Email Marketing Simplified
  • Starting a Writing Business Simplified

What topic would you love for me to include in the “Simplified” series? Email me with your suggestions!

Low-Cost Training

Find Your Ideal Target Audience

You have a life-transforming message to share with a slice of the world. This 48-minute audio training and workbook will help you get to know your unique audience better than you ever thought possible.

Just for Fun

Here’s a shot of the sheep I referred to at the top of the episode. Aren’t those fuzzy faces adorable?

Simplify Your Areas of Influence | Episode 44 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

Continue Learning

These episodes from The Professional Writer podcast expand on the topics I address in Episode #44:

How to Keep Up With the Show

Essential Resources for Running a Writing Business from Laura Christianson of BloggingBistro.com

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Thank you!