80 – Jump-Start Your Email List (Group Coaching Program)
“I get irritated when writers use their e-newsletter only as a selling tool. Is there a better way?”
“How do I build a subscriber list when so many people are burned out on newsletters?”
“What can I write about in my newsletter? How often should I email my subscribers? Weekly? Bi-weekly? Monthly?”
“What style of lead magnet (aka, free gift) is most enticing?”
People enrolled in my daylong class on e-newsletters (which I’ll be teaching next week at the West Coast Christian Writers Conference) sent me these questions. That class quickly sold out.
But I know there are lots more writers who have similar questions, and who feel quietly desperate about list-building. Writers who want clear, step-by-step guidance.
So, starting March 15, I’m offering my group coaching program, “Jump-Start Your Email List.”
What makes this program different?
A lot of email marketing instructors spend hours telling you why e-newsletters are important and giving you basic ideas for starting your list. You fork out $1,000 or $2,000, and at the end of the course you’ve gained knowledge, but you still feel clueless about how to create the items the instructor says you need.
That’s where Jump-Start Your Email List is different. You’ll learn e-newsletter basics and you will CREATE four items essential to growing your email list:
- Free gift (aka, lead magnet, free offer)
- Signup form
- Welcome message
- Newsletter content calendar
As you create these items, you’ll receive feedback and encouragement from me and the members of our cohort.
I offer this 7-week program twice a year to a small group of writers and authors. The program combines live training, group coaching, and feedback forums (all on Zoom). Time is built in for you to plan, draft, receive feedback, and revise.
Students who have completed this program say that learning with and from one another is invaluable.
Get on the wait list
Registration to this program is currently closed. Please contact Laura if you’d like to be added to the wait list, and I’ll notify you the next time I offer it.
Free training you can do right now
Rather than asking you to register for a “masterclass” that is basically a sales pitch for the program, I decided to offer three free learning opportunities you can consume at your convenience:
When Should I Start Marketing My Book?
During this 13-minute episode of The Professional Writer, you’ll learn how writing and marketing a book are done in concert, like a choir in which individual voices blend together to create a unified, harmonious sound. I’ll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.
4 Strategies for Growing the Know-Like-Trust Factor
During this 11-minute episode, I’ll introduce you to my 4-tiered strategy that gives my audience many opportunities to know, like, and trust me:
- Free resources
- Low-cost DIY trainings
- Affordable done-with you programs
- Premium coaching and done-for-you services
Email Marketing for Writers: 7 Days to Launch Your List
This FREE 7-day video training, which includes a cheatsheet, will help you understand the basics of email marketing. You’ll learn:
- How to do email marketing legally and ethically
- Why every entrepreneur needs an email list (and why email is waaay more powerful than social media)
- How the right subscribers can translate into sales
- How to set doable email marketing goals (not unrealistic, pie-in-the-sky goals you can never achieve)
- Top tops for getting your emails opened… and read (top tips for length, format, and frequency)
- 8 qualities of an irresistible free offer (that will skyrocket your signups)
- 20 places to put your opt-in form (for maximum visibility and explosive list growth)
After you complete the free course, you’ll be prepared to dive in to my group coaching program.
Today on the podcast, I’m doing something different
Episode 80 is an introduction to the Jump-Start Your Email List group coaching program.
You can either listen from the player at the top of this page (or via your favorite podcast app), watch the video, or read all about it.
You’ll discover:
- The importance of incentives in attracting a steady stream of new subscribers
- Why your free gift is useless unless you “wrap” it attractively
- How to deliver your gift and simultaneously initiate a positive relationship with your subscriber
- How to nurture that relationship over time
I’ll walk you through the four items you’ll create during the program and I’ll introduce you to five bonus trainings and tutorials (valued at over $700) that you’ll receive as a student in the program.
Get on the wait list
Registration to this program is currently closed. Please contact Laura if you’d like to be added to the wait list, and I’ll notify you the next time I offer it.