As author Karen Barnett was crafting her website’s “welcome” message, she asked herself challenging questions:
- Why would anyone read my books?
- What does my reader want from me as a writer?
- What kind of experience do I want to give them?
Karen then put herself into the mind of her reader and asked,
As a reader, what will I take away from Karen’s novels?
Karen’s responses to those critical questions helped her discover her voice and her brand.
In Episode #13, Karen reveals how she delivers on her promise of giving readers an “armchair getaway.”
Plus, you’ll meet Ranger Bear, a tiny stuffed animal who is helping Karen expand her brand in fun and unexpected ways.
Karen also shares several creative ideas she’s experimenting with to grow her email list – including one lead magnet that generated a more enthusiastic response than Karen ever dreamed of.
About Karen Barnett
The author of seven historical romances, Karen loves to immerse readers in a different time, giving them the chance to experience a bit of history through the eyes and hearts of her characters.
Karen lives in western Oregon with her husband, two teenagers, and three mischievous dachshunds. Visit her at karenbarnettbooks.com, and follow Ranger Bear’s adventures on Instagram at rangerbear_adventures.
Learn with Laura
Whether you’re starting from zero or seeking to skyrocket your signups, this free 7-day video training (delivered via email) will help you master the basics. The training includes a cheatsheet, “22 (Wahoo!) Email Marketing Ideas for Writers.”
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