79 – 4 Strategies for Growing the Know-Like-Trust Factor

Posted January 31, 2022 | Laura Christianson
The Professional Writer
The Professional Writer
79 - 4 Strategies for Growing the Know-Like-Trust Factor
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I chatted on the phone with an author who has attended workshops I’ve taught at writers conferences.

She was looking for help promoting her upcoming book – specifically, help with email marketing.

She said these exact words to me:

“I don’t want to work with a stranger. I know you and trust you.”

Her words powerfully brought home the know-like-trust factor.

79 - 4 Strategies for Growing the Know-Like-Trust Factor

Know-like-trust is a common adage in the marketing industry: Before someone will hire you, they need to feel as if they know you, like you, and trust you.

Today, I’ll walk you through my multi-tiered strategy that gives my audience many opportunities to know, like, and trust me.

Transcript Alert: This episode is an adaptation of my blog post, “Why the Know, Like, Trust Factor Works So Well (And How to Nurture It in Your Business).” Visit the post for the transcript of this episode.

Here’s my strategy, in a nutshell:

  1. Free Goodies
  2. Low-Cost Do-It-Yourself Trainings
  3. Affordable Done-With-You Group Coaching Programs
  4. Premium Private Coaching and Done-For-You Services

TIER 1: FREE GOODIES

In addition to the boatload of free information I provide on The Professional Writer podcast, on my blog, and via email, I use several lead magnets that give my subscribers opportunities to experience my teaching and know me on a deeper level.

TIER 2: LOW-COST DIY TRAININGS

These resources serve as a low-risk entry point for prospective clients who want to take the first baby step of working with me.

TIER 3: AFFORDABLE DONE-WITH-YOU GROUP COACHING PROGRAM

This option is for people who want live access to my training and coaching, but who also benefit from working with a small group cohort.

TIER 4: PREMIUM PRIVATE COACHING AND DONE-FOR-YOU SERVICES

Full, one-to-one access to me and my team helps clients quickly achieve their goals.