61 – Intentional Business, with Britney Gardner | The Professional Writer podcast

61 – Intentional Business, with Britney Gardner

Posted May 17, 2021 | Laura Christianson

The Professional Writer

61 - Intentional Business, with Britney Gardner

00:00 / 00:36:50

Note: Click the SECOND player to listen (the top player is defunct).

So many others offer the same types of services, products, and programs as I do. How can I make a dent in the market – a name for myself – when there’s so much competition?

You’ll discover the answer to that question during my chat with brand strategist, Britney Gardner. Britney and I believe in community over competition as a means of serving our clients.

We discuss transitioning from doing business in a scrappy way to putting intentional thought into how to grow your business.

You’ll learn how to discover your best client – the individual who resonates with your unique personality, core values, background, skills, strengths, processes, and methods.

If you’re new in your business and are looking to land your first client:

Map out the kinds of products your services or products help people fix
Identify three problems and/or solutions
Determine the person you can most easily help

If you’ve been in business for a while and have clients:

Identify three clients you loved working with, and three clients with whom the experience wasn’t enjoyable. What made these experiences different?

Britney and I also discuss:

An easy market research technique that will help you develop your own marketing messages.
What your brand photos tell prospective clients about you.
Why it’s important to filter out email subscribers who are not the best fit for your business.

Quotables from Britney

On finding your best client:

“You have a particular way of working through [your best client’s] pain point or desire that gets them the set of results they are looking for. When that match comes together from both a needs and mind perspective, that’s where the magic happens.”

On scrubbing your email list:

“I view unsubscribes as a gift. I don’t want people who aren’t committed on my list, so I get a lot of unsubscribes. And I’m ok with that. If they don’t want to hear really good information… if they’re not resonating (with what I share), I don’t want them on my list.”

About Britney Gardner

Britney is a designer turned photographer turned marketing strategist. She helps health + wellness course creators stop being the world’s best-kept secret and build brand awareness so they can make a difference in more lives.