Wouldn’t it be cool to have your next Amazon order delivered by drone? Drone delivery is indeed in the works at Amazon [click to watch video].
The “little guys” have begun using drones, as well. Ryan Haslet, a real estate agent in my area, hires a photographer to fly a drone equipped with a high-definition camera over the properties he represents. Haslet incorporates the aerial footage into his marketing videos.
The videos are an effective tool for showing a listing to prospective buyers who live overseas or in other states. And even though I live less than five miles from this estate, I found the video pretty interesting, too!
After several years away from fiction writing, I began delving into my stories again. Being an introvert, I had an aversion to all things social media and recognized that I was a tweet and an Instagram behind the times. I attempted to wade into those waters, but they were swift and over my head.
After several conversations with a writing friend in which I moaned and complained and she worked at convincing me of the value of online interaction, I lifted my dragging my heels and decided to hire a social media expert.
I’d met Laura Christianson at a writing conference and was taken with her approachability and kindness. My writing friend highly recommended her skills. So I made an appointment, even as I dreaded its approach. My heels were still dragging just a wee bit.
When Blogging Bistro client Amy Yoffie shared a new click to tweet tool with us, we were eager to check it out. As vice president of Eric Yoffie, LLC, Amy manages the social media and marketing for her husband Rabbi Eric Yoffie, writer, lecturer, and internationally known religious leader. Amy shared with us a WordPress plugin that creates click to tweets with the touch of a button.
With several click to tweet tools to choose from (we showed you how to use TweetLink and a different Click to Tweet tool in the past), you might be wondering, “Is there really room for another click to tweet tool on the market?”
After testing CoSchedule’s Click to Tweet WordPress plugin, we say yes. In fact, we’ve been convinced to switch our from our go-to tool for two reasons: ease of use and good looks.
Several of our author clients and their publishers ask us to create and manage online book launch campaigns.
While we coordinate our campaigns across the major social networks, blogs and email lists, we use Facebook as the primary conduit for many campaigns.
Nearly everyone is on Facebook, for starters. It’s easy to set up low-cost ad campaigns to promote contests on Facebook. And Facebook pages integrate well with many third-party apps, including our app of choice, Woobox.
In this article we explore Woobox’s best features and show you an example of how a sweepstakes looks when embedded in a blog post.
Blogging has been around for nearly two decades. With the growth of social media in the last decade and its application in marketing products and services, blogs have made their presence felt as a viable, but extremely underutilized marketing platform.
In this article, guest columnist John Siebert introduces the fundamental Marketing Mix — or 4 Ps of marketing — and shows how you can apply the 4 Ps to marketing your blog. Infographic included.
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