Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.
During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.
One-page websites work well for brands in their infancy and for sites that have a small amount of content.
This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.
I spent 45 minutes on the phone with a customer service representative from one of our vendors. The rep did a terrific job; he listened patiently to my questions, showed me how to troubleshoot my problem, and removed a monthly surcharge that I didn’t need to be paying (that last one really made me happy).
He followed up our phone conversation with an email that referred me to several excellent tutorials on their website.
After this happy experience, I was feeling the love, so I posted a two-sentence rave about the vendor on the Blogging Bistro Facebook page. Of course, I linked to the vendor’s Facebook page so they could bask in the warm fuzzies. (I think that’s a mixed metaphor, but who cares?)
We changed the name of the organization, revamped the conference curriculum, moved the conference to a new location, designed a logo and ramped up our marketing efforts.
We created a one-page website that included the conference essentials. The “starter” website introduced the new brand to the world while the board members finalized the conference details.
We just launched the full-featured website (which replaced the one-page site). It’s a WordPress site that uses responsive design technology, meaning that it functions perfectly on a desktop, tablet, or smartphone.
Earlier this year, I got to know Kathy Ide, a freelance editor, writing mentor, and author. During the Mount Hermon Christian Writers Conference, Kathy and I served on the critique team and co-hosted a lunch and dinner table.
One morning, we joined several other faculty members for a field trip to nearby Santa Cruz, CA, where we ogled a pod of sea lions and sampled chocolate-covered bacon.
As Kathy and I deepened our friendship, I learned that she is not only smart and fun-loving, but she is also kind and generous. Kathy is sponsoring a “Promising Beginnings” contest in which the prize is a FULL SCHOLARSHIP ($897 value) to the 2015 Mount Hermon Christian Writers Conference, March 27–31, 2015.
Children’s author, Diane Stortz, decided it was time to upgrade her Blogger blog to a website that would feature her books and her editing services.
She wanted a “look” that would appeal to her primary audience of parents and grandparents of young children, and her secondary audience of publishers and writers looking to hire an experienced editor. She wanted her brand to be bright, fun, contemporary, personable, and professional. A tall order!
In this article, you’ll learn how the Blogging Bistro team worked with Diane to update her logo, website, business cards, and social media accounts.
If you’ve been collecting names and emails for your e-newsletter and are now ready to begin using them, it’s a good idea to verify that the emails are valid before you import them to your e-newsletter list.