Brand Identity

Katherine Scott Jones — Promotional Materials Design

Katherine Scott Jones worked with Laura and the Blogging Bistro team to give her brand an overhaul. We refreshed Katherine’s brand messaging, crafted website content, designed and developed a custom WordPress website, and designed an array promotional materials:

“Laura and her team check all the boxes! Keen attention to detail, clear and timely communications, an intuitive grasp on what the customer wants—this team really knows how to deliver. Time and again, in creating multiple products—from a custom-designed website to multiple promotional graphics—Blogging Bistro gave me value-added service that exceeded my expectations.”

— Katherine Scott Jones
Stories to Celebrate Beauty
Carol Loewen — Logo Design

Carol Loewen and Laura worked together for several months prior to creating her custom WordPress website.

In addition to updating her brand message, writing website content, selecting a color palette, and planning an email strategy, we designed this logo that features a script monogram of Carol’s initials, plus quill and cross icons that subtly represent her faith-based message.

“Working with Laura has been a delight and challenge. I’ve learned a great deal throughout the process as Laura and her team took my vision, preferred colors and styles, and created a beautiful, interactive logo and website… I highly recommend Laura’s coaching and teaching and am grateful for the privilege and fun of working with her.”

— Carol Loewen
Author and Speaker
Logo design for Sarah Sundin
Sarah Sundin — Logo Design

We designed Sarah’s original logo and website back in 2014. In 2022, we redesigned her logo and website. Because Sarah writes fiction set during the World War II era, we went with a traditional wordmark logo with an allied star symbol.

Laura and her team do an outstanding job! They listened to my needs, translated my vague ideas onto the screen, and talked me through everything in a clear and logical manner. Recommended with great enthusiasm!

— Sarah Sundin
Best-selling and award-winning author of Until Leaves Fall in Paris
Janet F. Salazar logo | Created by the Blogging Bistro team
Janet F. Salazar — Logo Design

When Janet F. Salazar asked us to create her first-ever website, we started by designing a logo. She requested a simple logo that featured a monogram of her initials.

I am just starting out and have no experience with creating a presence online. I was blown away by how Laura and her team intuitively figured out what I needed and created the feeling and the professional quality I wanted. The whole logo and website design experience was very positive and the results surpassed my expectations.

— Janet F. Salazar
Author, Speaker
Lisa Baldwin Logo | created by the team at
Lisa Baldwin — Logo Design

When Lisa Baldwin was preparing to publish her memoir, she asked the Blogging Bistro team to design an inspirational logo that she could use in a variety of ways, and an easy-to-navigate two-page website.

The icon in her logo depicts Lisa’s “Life Stories” theme, in which she encourages readers to explore their own stories of discovery and healing. Lisa can pull apart the elements in her logo design and use them in various ways: icon only, icon plus her name, her name and tagline only.

I am delighted with the results of my logo. I am so grateful for the knowledge and skills of Laura and her team to bring to life my vision for my logo.

— Lisa Baldwin
Writer, Author, Blogger
Tessa Afshar Logo | created by the team at
Tessa Afshar — Logo Design

The Blogging Bistro team has partnered with best-selling author, Tessa Afshar, for years. When she asked us to refresh the design of her custom WordPress website, we started by updating her logo.

Her simple, straighforward logo mirrors the typography on several of her book covers, which creates a cohesive visual brand.

We delivered her logo in a variety of colors so Tessa has options for varying the look for social media posts, letterhead, and book launch swag.

Karisa Moore Logo | created by the team at
Karisa Moore — Logo Design

When Karisa Moore wanted to develop a professional and functional author website, she asked the Blogging Bistro team to design a new logo and a soothing, inviting website that serves as a creative writing outlet to help people grieve with hope.

The Blogging Bistro team did an amazing job on my logo and website! The design drew out the spirit of my “Turning the Page” mission and will help me connect with readers on a deeper level.

— Karisa Moore
Author, Speaker, Mental Health Partner and Guide
Lash and Blow Beauty Bar Logo | created by the team at
Lash & Blow Beauty Bar — Logo Design

We have been assisting Angela Welsh with her branding needs since 2014. When she opened a new salon in late 2020, we designed an elegant logo that incorporated some of her favorite elements from her previous brand.

In addition to designing rectangular and circular versions of this logo, we also created business cards, appointment cards, an A-frame sign and a large pedestal sign for her storefront.

Tracie Heskett logo | Designed by the team at
Tracie Heskett — Logo Design

When Tracie Heskett asked us to design her logo, we started by creating three distinct design “looks” — classic, hybrid, and whimsical. Tracie opted for the classic design. She requested a few tweaks to the font and color palette, and this is the result.

Laura walked me through each step of the logo design process, with helpful tips and information. My logo looks great!

— Tracie Heskett
Author, Speaker
Christy Hoss — Logo Design

When Christy Hoss asked for a logo design that was whimsical, fun, friendly, and “screams of my personality,” the Blogging Bistro team delivered!

I’ve never had a logo before, but Laura’s team created on their first try, one that fits my personality, lifestyle and career PERFECTLY. When I saw it, my heart burst with joy and I did a happy dance, crying exuberant tears. My logo identifies the very heart of who I am. I will gladly use it on everything throughout my writing career. I can’t thank Laura and her team enough and will remain forever grateful.

— Christy Hoss
Author, Speaker, Diabetes Blogger
Jean C. Stephenson logo | Designed by
Jean C. Stephenson — Logo Design

When Jean Stephenson, an author living “across the pond” in Cambridge, England, decided to revamp her brand, she asked us to keep the whimsical feel she loved from her previous brand, and to give it a fresh, contemporary spin. We also created her custom, mobile-friendly WordPress website.

Laura and her team showed excellent dedication in producing a beautiful logo and website for me.

— Jean C. Stephenson
Kids Spot School logo | Designed by the team at
The Kids Spot School — Logo Design

When The Kids Spot School opened in Snohomish, Washington about a decade ago, we created their original logo and website. But after 10 years, both needed an update. The new logo is simultaneously bold, fun, and calming.

“Laura and her team did everything from start-to-finish: logo and website design, content writing, and programming.”

— Jen Simpson
Director, The Kids Spot School
Judith Ingram logo | Designed by the team
Judith Ingram — Logo Design

When Judith Ingram’s focus shifted from writing time-travel romance to writing inspirational Christian non-fiction and devotionals on forgiveness, it was time to give her brand a new look and feel.

We started by designing this fresh, new logo with the tagline, “Truth and hope for everyday living.” We also designed her custom, mobile-friendly WordPress website.

“Laura Christianson and her team pulled together a unique blend of a logo, website, blog, and social media strategy that nicely suits my personal taste and professional marketing requirements.”

— Judith Ingram
Michelle Hollomon — Logo Design |
Michelle Hollomon — Logo Design

Michelle is a licensed mental health counselor who helps women break free of toxic relationships and experience authentic love.

Before we created her custom WordPress website, we designed a logo that visually depicts Michelle’s mission of breaking free to better relationships and a better life.

“Laura and her team are a pleasure to work with. During the logo design process, they made my ideas and requests a priority, while providing necessary support and feedback. They made my vision a reality in a timely manner. I highly recommend the Blogging Bistro team!”

— Michelle Hollomon
Licensed Mental Health Counselor
Mountain River Youth Ranch — Logo Design |
Mountain River Youth Ranch — Logo Design

When Mountain River Youth Ranch commissioned us to redesign their logo and website, we started by creating a “pull-apart” logo. This type of design allows Mountain River Youth Ranch to “pull apart” various elements of their logo for specific uses, such as on t-shirts, mugs, signage, web-based marketing collateral, letterhead, etc.

“I am grateful we choose the Blogging Bistro team to do our logo and website. Laura Christianson’s continual support makes me feel like she is family in that she is dependable, does excellent work, has our best interest at heart and is just a phone, text, or email away.”

— Sherrie Davis
Founder, Mountain River Youth Ranch
IODEA (Dr. José Balcells) — Logo Design |
IODEA (Dr. José Balcells) — Logo Design

Founded by Dr. José Balcells, Iodea is a non-profit educational center dedicated to providing learner-centered, interactive biblical studies education. When we designed a logo for Iodea, our challenge was to create an icon that would resonate with both Spanish and English speakers. We detail the Iodea logo design process in this case study on our blog.

“Laura and her team did a great job developing an effective logo that represents elements from our vision and mission. She reviewed our organizational identity objectives and brainstormed ideas to refine an image that would transmit these ideals. The entire project was done in a very professional way and finished on time. I would highly recommend the Blogging Bistro team for others considering this type of project.”

— Dr. José Balcells
Founder, Iodea
Diane Stortz — Logo Design |
Diane Stortz — Logo Design

Children’s book author and professional editor, Diane Stortz, came to us for a brand refresh. We started by designing a fun new logo that would appeal to children (and their parents and grandparents).

“Laura and her team are creative, technically skilled, organized, and patient. I’m SO glad I chose Blogging Bistro to help me with this step of my writing career!”

— Diane Stortz
Author and Editor