Posts Categorized: Branding

Why You Must Own Your Website and Blog | BloggingBistro.com

Why You Must Own Your Website and Blog

Is Blogger.com (aka, Blogspot) really “the slum of the Internet?”

Should serious bloggers avoid Blogspot?

Learn the pros & cons of free blogging platforms vs. hosting your blog on your own self-hosted WordPress website.

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The Logo Design Process, Start-to-Finish | BloggingBistro.com

The Logo Design Process, Start-to-Finish

Creating a logo from the wisp of an idea is an exciting process.

In this case study, you’ll learn the exact steps we go through when we design a logo for a client.

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Website Page Planner | BloggingBistro.com

When Do You Need a Website to Promote Your Business Venture?

How many months (or years) before you open for business should you begin brand-building, blogging, and creating a website that showcases your professionalism?

In my guest post on the Communicator Academy blog, I tell all!

Plus, I have an extra-special free Website Page Planner for you.

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10 Rewards Your Business Will Reap Through a Blog | BloggingBistro.com

10 Rewards Your Business Will Reap Through a Blog

Blogging to promote your business or brand can reap tremendous rewards.

In this guest column, Patricia Forrest helps you discover the benefits of investing time and resources into blogging.

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Help prospective customers get to know, like, and trust you. | BloggingBistro.com

5 Annoying Social Media Mistakes that Cause People to Avoid You

You use social media to help build your brand and your business. But nothing seems to be working.

Could you be making one or more of these five mistakes that send visitors running from you instead of to you?

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5 Fantastic URL Shorteners

Have you ever received an email with a super-long link in it—a link so long it was unclickable? I certainly have.

Enter the amazing URL shrinker, a handy tool that shortens lengthy URLs (web addresses) to 25 or so characters.

In this article, we look at the pros and cons of URL shorteners, and review five excellent services:

  1. bitly
  2. TinyURL.com
  3. is.gd
  4. goo.gl
  5. su.pr
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The Psychology of Color, Plus a Few Bizarre Color Factoids [Infographic]

Quiz:

  1. What is the color of intellect, knowledge, and wisdom?
  2. What color are bees unable to see?
  3. What is the “happiest” color in the color spectrum?
  4. What color most attracts mosquitos?

You’ll find the answers to these and other color-related questions in the infographic below. (If you’re too lazy to read the infographic, I’ve provided the answers at the end of the infographic.)

Be sure to check out yesterday’s guest column by Steve Bezella on The Psychology of Color for Marketing.

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The Psychology of Color for Effective Marketing

By Gary L. Bezella
Guest Columnist

Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.

It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.

Here are common colors used in marketing and why you should – or shouldn’t – use them.

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Why the ‘Spray and Pray’ Marketing Method Doesn’t Work

When authors ask me to help them with their online marketing, they usually open with:

“My agent told me I need a Facebook ‘fan’ page, so I had my son create one for me. But I haven’t posted anything to it. I don’t even know how to use it. Help!”

Most writers struggle to balance the demands of writing and marketing our writing. Unsure about how to woo readers, we use the ‘spray and pray’ marketing method: we create a blog and multiple social media accounts, spray out random updates and pray someone pays attention.

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What Do You Think of When…

A client and I are fleshing out a new brand and we’d love your input.

When you hear the phrase, Grateful Table, what thoughts, images, and/or colors immediately come to mind?

Please post a comment or email your impressions to laura@bloggingbistro.com. Thanks!

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