I’ve been guest blogging at Communicator Academy. My friend, Kathi Lipp, owns this business, which helps speakers and writers further their reach.
My posts debunk common myths about websites and blogs. While my articles are geared to writers and speakers, you can easily adapt and apply the strategies to your own niche.
Here’s a recap of my posts to date:
Why You Need to Own Your Website and Blog
Some blog consultants claim that Blogger.com (aka, Blogspot), is “the slum of the Internet,” and that serious bloggers shouldn’t use Blogspot. Is this true?
What are the advantages and disadvantages of using Blogspot and other free blogging platforms vs. hosting your blog on your own self-hosted WordPress website? I reveal all in this post.
Freebie: Blog & Social Media Business Plan. Text BIZPLAN to 44222 or click here.
How Long Should a Blog Post Be?
Anyone who insists that a blog post “must” be a certain length is misinformed, misguided, and mistaken.
Learn how to determine the ideal length for your blog posts, discover why long-form blog posts are a hot trend, and get three tips for crafting long-form posts.
Freebie: Blog Post Pre-Publication Checklist. Text PREPUB to 44222 or click here.
When Does a Pre-Author, Pre-Speaker Need a Website and Blog?
How many months (or years) before you open for business should you begin brand-building, blogging, and creating a website that showcases your professionalism?
Learn why it’s important to take a long-term approach to business blogging, and when to add a website to the mix. I’ll also show you:
- How many blog topics you’ll need to brainstorm before launching your business (the number might surprise you).
- How many true fans you really need.
- Six important pages to include on your “starter” website.
Here’s a freebie you’ll definitely use – a Page Planner to help you map out the key content that will go on every page of your website.
When creating a website, remember this rule of thumb:
FORM FOLLOWS FUNCTION.
You always want to plan the brand messaging and content (text, images, audio, video) BEFORE designing your site. Once the content for each page is in place, design your website so visitors can quickly and efficiently access and consume your content.