All Nippon Airways (ANA) ran a test to try and convince passengers on their plane use the toilet before boarding. The theory: The average human bladder holds about 16 ounces. If 150 passengers relieve themselves during the flight, this would add approximately 139 pounds of waste. Supposedly, heading to the loo before boarding would save […]
[ Read more ]A Utah mother had the name of a casino tattooed on her forehead in inch-tall block letters to raise funds for her son to attend private school. The publicity stunt garnered her—and the casino—worldwide media attention. While you won’t be auctioning off space on your forehead, you do need to understand why branding is the […]
[ Read more ]Recently I featured a guest post from Beth Willis Miller, “Develop your imagination in social media.” Today Beth sent me a link to a cool interactive online quiz called The Strong Life Test for Women. I immediately took the free test (23 questions; takes 5-10 minutes, depending on whether you’ve downed any caffeine recently). My […]
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You’re a confident, professional businessperson. Then why are you featuring a grainy, five-year-old picture of yourself on your Web site?
If you’re serious about connecting with clients and want to show the world you mean business, you need to invest in a professional photo of yourself.
[ Read more ]Yesterday, I gave you easy, step-by-step instructions for submitting your site to Bing and Bing Local (Bing’s directory of business sites). Today we’re going to do the same thing with Yahoo! Local. Yahoo! Local is a directory that lists businesses in your area. To create your free listing you first need a Yahoo account. After […]
[ Read more ]It’s hard enough to get people to notice your brand, much less think twice about it. In Branding Unbound, Rick Mathieson introduces readers to mobile marketing – using wireless technology to create an interactive experience between the brand and the consumer. Case in point: Smart Sign Media of Sacramento, California uses sophisticated wireless sensing technology […]
[ Read more ]Do you subscribe to HARO (Help A Reporter Out)? If you’re a blogger, writer, business owner, PR professional, or an inquisitive snoop, you should. HARO is a free service; you receive an e-mail three times daily. Each e-mail includes 30 or so queries from writers looking for expert quotes to beef up their stories. The […]
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What is a gravatar and why do I need one?
A gravatar is a Globally Recognized Avatar – your avatar is the thumbnail image that appears when you comment on someone’s blog.
If you have a Blogger profile, the image that accompanies your profile is posted whenever you comment on blogspot.com blogs. But that avatar works only for blogs hosted by Blogger. To make your avatar show up on WordPress (and other) systems, you’ll need to create a gravatar… a universal avatar.
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