Posts By: Laura Christianson

The Truth About Elevator Pitches and Brand Messaging

How should you develop — and deliver your brand message? How can you prove to your boss that social media is, indeed, a wise investment? How do you plan an effective social media strategy– without overdoing it? The following four articles provide excellent ideas. Click the headline to access the full article. No one ever […]

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Should You Buy .xxx Domain Names to Protect Yourself? .. and more social media tidbits

Interesting news and helpful tips about social media. Click the headline to read the full article. Should you purchase .xxx domain extensions to protect yourself? Businesses and colleges are rushing to prevent their names from falling into the hands of the pornography industry by buying up the new “.xxx” website extension. [The Seattle Times] The […]

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Black Friday Has Become Black Thursday

Remember that day we used to celebrate — the one where we’d join with family and friends to thank God for our many blessings, eat turkey, take naps, and watch football? Some retailers would have us ignore that day altogether and just shop, shop, shop. Over the last few years, stores have been opening earlier […]

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Santa Now Available by Web, iPhone, and iPad

When you were a kid, did you pen a Christmas wish list and mail it to Santa? Well, now you can circumvent the U.S. Postal Service and send your missive directly to the North Pole by visiting Santa’s website, Santa.com (I wonder how much Santa paid for that domain?). I received the following press release […]

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JC Penney Comes Up with a New Use for QR Codes (Video)

JC Penney came up with an ingenious use for QR codes — those square, 2-dimensional bar codes you scan with a smartphone. Called a “Santa Tag,” these QR codes allow you to record a personalized voice message to the person you’ve giving a Christmas gift to. The gift’s recipient can listen to your message as […]

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Buy and Sell Professional Services for $5 at Fiverr.com

Did you just go through a bad breakup? Have an ex you’d like to make jealous?

Head on over to Fiverr.com and hire a cute young woman – for only $5 – to be your Facebook girlfriend for one whole week. She advertises:

“I’ll leave you cute comments and all of those other things a girlfriend does! This offer is not just for the guys, ladies are welcomed too!”

This is just one of the many bizarre and entertaining services offered at fiverr, a website where you can buy and sell things you’re willing to do for $5.

Other examples in the “Social Marketing” category:

I will create a video testimony positively reviewing your business, website, or product.

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How Not to Write a Layoff Notice: Starbucks Case Study

I have a particularly busy week ahead and everyone in my family (me included) is coming down with a cold. Not a good combo. So I’m falling back on a blogger’s trick: I’m re-running a post from three years ago. (Yes, it’s okay to do that from time to time, as long as the topic […]

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The New Delicious Debuts

I’ve long been a fan of the social bookmarking site, Delicious. When Yahoo sold Delicious earlier this year, I worried that it would go away forever (and I’d lose all my bookmarked sites). But Delicious is back, and it’s better than ever with the addition of a feature called Stacks. Stacks allows you to collect […]

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Your Product’s Early Adopters Might Not Be Who You Think They Are – Lessons from VeggieTales

When my sons were pre-schoolers, VeggieTales® — particularly the Silly Songs like “The Hairbrush Song,” “Song of the Cebu,” and “The Pirates Who Don’t Do Anything” — were an integral part of our lives. So it was with great delight that I read Phil Vischer’s autobiography, Me, Myself, and Bob: A True Story About Dreams, […]

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5 Important Tips for Choosing a Website Host

Connie Mace, blog manager for the Northwest Christian Writers Association, picked my brain about social media marketing questions that perplex writers and authors. This is Part 2 of a four-part series. Part 1: Essential Elements of a Powerful Online Presence (for Authors)   Connie Mace: Are there specific “beware of” signs when choosing a website […]

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