Suppose from this moment on you were given the following two choices: You could never watch television again OR You could never use your smartphone again. Which would you be more willing to eliminate from your life? Axe the TV, said 64% of the 2,020 Americans interviewed for the 19th Edison/Arbitron Internet and Multimedia Study. […]
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By Melissa K. Norris Guest Contributor If you’re an author your e-mail list is the most important thing you own. Because it’s the one list of contacts of potential customers you do own. If Facebook, Twitter, and Blogger crash, you’ve just lost all your contacts. To invite people to subscribe to your author e-newsletter, you […]
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When my sons were in elementary school, they brought home dozens of fliers per week that urged them to sign up for karate, junior cheerleaders, swimming lessons, crafts camp – you name it! The same set of fliers made their way out of my kids’ backpacks and into the recycling bin week after week. Our […]
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“Do unto others as you would have them do unto you.”
Michael A. Stelzner doesn’t come right out and state the Golden Rule in his new book, Launch, but the Bible verse from Luke 6:31 is at the heart of every concept he teaches.
For those of us who’ve been targeted by oily marketers whose philosophy is, “Give as little unto others as possible while taking as much of their money as quickly as you can,” Stelzner’s principles are a welcome blast of fresh air.
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Even the Big Guys struggle to write enticing headlines. The cover story of July’s issue of The Costco Connection focuses on “unconventional” Costco members. In his letter from the editor, David W. Fuller writes: “…We tried to boil down to a few words the concept of our cover story. In a full sentence, here is […]
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A novelist who writes romantic suspense has her first book deal in the works. Her primary goal is not what you’d expect. Instead of fretting about editing her manuscript, she’s focused on growing a strong brand identity. “I need a website, a blog and a Facebook page, and I need them now,” she announced to […]
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I have been selected as one of 50 bloggers worldwide to review Michael A. Stelzner’s upcoming book, Launch: How to Quickly Propel Your Business Beyond the Competition. Part of my assignment is to think of a way to “creatively give away a copy” of the book to one of my followers. I thought I’d have […]
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When Antoine’s father has a stroke, Antoine – the prodigal son – reluctantly returns from life in the city to his rural French village and takes over the family store. None-too-happy to be time-warped to the past from which he’d tried to escape, the surly Antoine drives his father’s grocery van around the sparsely-populated countryside, […]
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“Facebook is stupid. Why am I wasting my time with it? I just want to delete my account, forever.” It’s a complaint I’ve heard more than once. So, as a public service to those of you who are yanking your hair out and crying, “I just can’t take it anymore!” here is a step-by-step tutorial […]
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Yesterday, I challenged you to figure out what’s wrong with the way an author used attribution tags in her novel. Now, let’s talk about where you should put attribution tags (said so-and-so) and how to punctuate them. (Note: this information comes in handy when you’re writing blog posts that tell a story or re-create a […]
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