Laura’s Blog

• 1 in 4 Americans abandon a web page that takes more than 4 seconds to load.
• 50% of mobile users abandon a page if it doesn’t load in 10 seconds.
• 40% of mobile shoppers will abandon an e-commerce site if it doesn’t load in 3 seconds.

If you’ve attended a workshop I’ve taught, you probably know the answer to this question:

How much time will a visitor to your website spend there before deciding to explore further or click away… forever?

Two seconds.

We truly are an impatient bunch, aren’t we?

Our culture of impatience can teach us critical lessons about marketing our products and services online:

1. First impressions count.
2. That first impression had better be a good one.

Still with me?

Congratulations! You made it past four seconds.

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