Posts Categorized: WordPress Websites

Why You Should Be Wary of One-Page WordPress Themes

Two common problems with one-page WordPress themes

Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.

During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.

One-page websites work well for brands in their infancy and for sites that have a small amount of content.

This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.

Re-Branding a Writers Conference, Phase 2

Set of red christmas balls background. Vector illustration.

Two months ago, we shared the steps we’ve been taking to re-brand the West Coast Christian Writers Conference (I volunteer on the Board of Directors).

We changed the name of the organization, revamped the conference curriculum, moved the conference to a new location, designed a logo and ramped up our marketing efforts.

We created a one-page website that included the conference essentials. The “starter” website introduced the new brand to the world while the board members finalized the conference details.

We just launched the full-featured website (which replaced the one-page site). It’s a WordPress site that uses responsive design technology, meaning that it functions perfectly on a desktop, tablet, or smartphone.