Posts Categorized: WordPress Websites

Why You Should Be Wary of One-Page WordPress Themes

Two common problems with one-page WordPress themes

-+*Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.

During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.

One-page websites work well for brands in their infancy and for sites that have a small amount of content.

This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.

Re-Branding a Writers Conference, Phase 2

Set of red christmas balls background. Vector illustration.

-+*Two months ago, we shared the steps we’ve been taking to re-brand the West Coast Christian Writers Conference (I volunteer on the Board of Directors).

We changed the name of the organization, revamped the conference curriculum, moved the conference to a new location, designed a logo and ramped up our marketing efforts.

We created a one-page website that included the conference essentials. The “starter” website introduced the new brand to the world while the board members finalized the conference details.

We just launched the full-featured website (which replaced the one-page site). It’s a WordPress site that uses responsive design technology, meaning that it functions perfectly on a desktop, tablet, or smartphone.

Children’s Author Diane Stortz Gets Brand Refresh

DianeStortzLogo

-+*Children’s author, Diane Stortz, decided it was time to upgrade her Blogger blog to a website that would feature her books and her editing services.

She wanted a “look” that would appeal to her primary audience of parents and grandparents of young children, and her secondary audience of publishers and writers looking to hire an experienced editor. She wanted her brand to be bright, fun, contemporary, personable, and professional. A tall order!

In this article, you’ll learn how the Blogging Bistro team worked with Diane to update her logo, website, business cards, and social media accounts.