How to Create a Hyperlink in a Blog Post

Posted September 7, 2021 | Laura Christianson

6 easy steps to creating the perfect hyperlink |

A good blog should include helpful links to other reputable sites. Why?

  1. Offering useful links positions you as the go-to source for excellent info on your topic. Readers who trust your link will come back for more.
  2. The owners of the sites you link to will often link back to you – or refer their readers to your site – a win-win for everyone.
  3. Search engines rank web pages based on the number of hyperlinks from other reputable websites that point to a web page. Link building is responsible for as much as 70% of a web page’s rank or position in the search engines!

Incoming links that come from high-quality websites provide much more “link juice” than links from low-quality or spammy websites.

Many of my readers have told me they’re unsure how to create a hyperlink. Here’s a tutorial to help you master the art of creating hyperlinks.

What NOT to do

I see a lot of websites and blogs that display a non-hyperlinked URL (web address), like this:

Impatient readers detest copying and pasting links, so let’s make it easy for them.

Step 1:

In your WordPress text editor (this method works in all website and blog systems), type or copy/paste your anchor text. The anchor text is the word, phrase, or sentence into which you will embed the hyperlink.

My sample anchor text:

The Ideal Length for a Blog Post

Step 2:

Copy the URL (web address) from your browser’s address bar, located at the top of your screen.

Quick Copying Hint: Triple-click anywhere inside the address to highlight the entire URL. Then click Ctrl + C to copy the URL (on a PC).

Step 3:

Paste the copied URL (Control + V) into your WordPress text editor. You don’t have to do this step, but if you’re new to hyperlinking and you want to see the URL for which you’re creating a hyperlink, go ahead. The URL should display the https:// at the beginning.

Step 4:

Highlight the anchor text by clicking and dragging over it or by triple clicking on the entire line:

Step 5:

Click the chain link icon in your blog’s toolbar (Insert/edit link)

Building a hyperlink step 3Step 6:

Paste the full URL into the URL field, as in the example below:

6 easy steps to creating the perfect hyperlink | BloggingBistro.comClick the gear icon to open link options. The anchor link text that you highlighted in Step 4 should display in the “Link Text” field. If it doesn’t, type your anchor text into the field.

Check the button that says “Open link in a new window/tab.” This makes it easy for the user to view the page you’re linking to without leaving your site.

Click the green “Update” button.

Your link will now look like this, with the hyperlink embedded inside the anchor text.

The Ideal Length for a Blog Post

When the user clicks the link, the linked page will open in a new window or tab. (If you pasted in the raw URL from Step 3 below your anchor text, delete it now.)

You can use this technique for linking to all sorts of things:

  • Pages or blog posts on your own site
  • Other people’s websites or specific pages on any public website
  • Social networks
  • Specific updates on social networks
  • Images and graphics

Try it and let me know how it works for you.

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14 responses to “How to Create a Hyperlink in a Blog Post”

  1. Chris Ruiz says:

    I just now recently created a new website for cleaning services & am really trying to get it out there. Thank you for explaining the whole hyperlink process as I found this extremely useful now that I can also put my link out there for more potential clients. Thank you again for the valuable info!

  2. Michael says:

    Nice read Laura! You really summed up some key points on blogs and backlinking. Some other main points I’d like to mention are no-follow and do-follow backlinks, these may seem the same but do-follow backlinks carry much more value. Another useful way of looking at links is to use the “inspect” option in chrome, by right clicking on a link and selecting inspect you can see the actual code that is used. The lines of code can be daunting at first but having a good basic understanding of HTML is very helpful as it is the inner workings of all web pages. Keep up the great content my fellow Washingtonian!

  3. Sandeep Kashyap says:

    Thank you for sharing this article I was searching for this topic.

  4. naziya says:

    very informative thanks now I fully understand

  5. George Amos says:

    This was absolutely helpful. Thank you

  6. Daniel H says:

    Actually really helpful! Thanks. I also wanted to share that I’ve had some success with non-hyperlinked links being counted by Google for SEO. I think they’re called Raw Links? I’m assuming that they’re less effective or of a lower quality than clickable hyperlinks, but they still seem to count. Does anyone here have some experience with that?

  7. Joanna says:

    This informative as well as interesting because I’m a beginner to everything and I jump everywhere trying not to spend thousands on my blog just trying to get started.

  8. leilani miller says:

    Hi Laura. Thank you for the informative article. I recently started blogging but could not figure out how to do this. I hope I get it right as I am learning as I go. Thanks again

  9. Rahul says:

    A big thank you for sharing this. It helped me a lot.

  10. Nino Tskvitishvili says:

    Thank was easy.

  11. Charity says:

    Very informative article, as a new blogger it’s important to get things right. Thank you for shedding light on how to insert a hyperlink.

  12. Theresa says:

    New to blogging and was able to insert hyperlinks easily thanks to your informative instructions

  13. John says:

    Thank you for the post. Amazingly easy to understand!!!