In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials.
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We’re excited to announce that we launched a remodeled version of BloggingBistro.com. Along with that, we’ve transferred our blog’s RSS feed to AWeber. Read on for details about how to subscribe via e-mail or your favorite feed reader.
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Landing pages — stand-alone web pages that deliver a single marketing message and a single call-to-action — have been around for decades. They’re usually used to entice people to sign up for an offer or mailing list.
During the past year or so, one-page websites have exploded in popularity. Now, instead of functioning primarily as a sales tool, they’ve morphed into full-featured websites.
One-page websites work well for brands in their infancy and for sites that have a small amount of content.
This article shows you one-page websites we have developed for clients, and details two common problems with one-page WordPress themes.
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Author Sherri Sand regularly includes scripture references in her devotional blog posts. She asked me whether there is a WordPress plugin that will automatically search her posts for scripture references and display the text of the Bible verses in a pop-up box.
Sure enough, there is! It’s called ESV CrossRef (or just CrossRef, once it’s installed on your site).
Read on to learn how it works and how it looks.
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Thinking about blogging this year?
Websites that include a blog integrated into the site (NOT hosted separately on Blogspot or some other blog hosting service) typically have 434% more indexed pages.
Blog posts are doorways to your business. Publish a blog post once a week this year, and give your customers 52 doors to open.
This article and accompanying infographic explains how to use the “doorway” method to help new customers discover you.
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When authors ask me to help them with their online marketing, they usually open with:
“My agent told me I need a Facebook ‘fan’ page, so I had my son create one for me. But I haven’t posted anything to it. I don’t even know how to use it. Help!”
Most writers struggle to balance the demands of writing and marketing our writing. Unsure about how to woo readers, we use the ‘spray and pray’ marketing method: we create a blog and multiple social media accounts, spray out random updates and pray someone pays attention.
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This is a guest post by Matt Morgan. If you would like to submit a guest article, please check out our guest post guidelines.
Too often do I hear business owners jump to conclusions when they find that their current website is not generating the traffic that they’d expected. It is a common myth that you need to start over and build a new website to get to the top of the search engines in order to drive traffic to your offerings.
[ Read more ]If you’ve attended a workshop I’ve taught, you probably know the answer to this question:
How much time will a visitor to your website spend there before deciding to explore further or click away… forever?
Two seconds.
We truly are an impatient bunch, aren’t we?
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Connie Mace, blog manager for the Northwest Christian Writers Association, picked my brain about social media marketing questions that perplex writers and authors. This is Part 2 of a four-part series. Part 1: Essential Elements of a Powerful Online Presence (for Authors) Connie Mace: Are there specific “beware of” signs when choosing a website […]
[ Read more ]I’m always discovering functions on my computer that I didn’t know existed. When I was searching for a way to take custom screenshots on my PC (other than Ctrl + Prt Scr), I learned about the “Snipping Tool” that comes installed on Windows Vista and Windows 7 operating systems. I love it! To access and […]
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