Have you ever gone into a store with the intent to buy, but can’t find a salesperson?
I have. More than once.
I’ve even walked the entire perimeter of the floor, looking for someone – anyone – to ring up my order. But alas, all the salespeople seem to be simultaneously taking a break in the back room.
When this happens, I usually walk out. And never return.
Websites succumb to the “no salesperson in sight” malady, as well. Recently, I visited four business websites with the intent of contacting the owner.
Two of the sites had a Contact page with a contact form. However, one of the so-called “Contact” forms subscribed me to a mailing list instead of emailing the owner.
The other two sites had absolutely NO way to contact anyone at the company.
To make matters worse, one of the sites that provided zero contact info touts itself as an “online reputation manager.”
Not good. Not good at all.
Action Step #1:
Click this link to watch my 1.5-minute video: Essential Contact Info to Put on Your Website. (Be sure to turn on the sound, as there is narration.)
Now, go to your website and view it through the eyes of a first-time visitor.
Is a Contact page in your site’s main navigation and in the site map (in the footer)?
Or, do you display an email address, phone number, DM link, live chat button, business address, driving directions, map, or other means of contacting you on every page of your site?
This feature is SO important and so simple to implement, but it’s one many entrepreneurs neglect.
Action Step #2:
Add either a contact page, contact form, or your email address to your website right now, before you forget!
I have a free Website Page Planner that I think you’re going to love! Print it and use it to help you plan the visuals, headlines, text, and special features for every page of your website.
When creating a website, remember this rule of thumb:
FORM FOLLOWS FUNCTION.
You always want to plan the brand messaging and content (text, images, audio, video) BEFORE designing your site. Once the content for each page is in place, design your website so visitors can quickly and efficiently access and consume your content.
Grab your Website Page Planner now and get started!