The Professional Writer Podcast

Why the Know, Like, Trust Factor Works So Well (And How to Nurture It in Your Business)

Like most entrepreneurs on a tight budget, I’m choosy about the consultants, conferences, and services I invest in. I purchase business help after the know-like-trust factor kicks in. In this article, I’ll reveal my multi-pronged strategy for helping my readers, listeners, and prospective clients get to know, like, and trust me.

Why Your Email Subscription Form Is Failing Miserably

I visited the websites of several New York Times best-selling authors and discovered something disturbing. In this post, I’ll share my unhappy discovery and show you how to avoid the same mistake.

And if you want to start an email list or skyrocket your signups, my FREE 7-day video course (delivered via email), will help you master the basics.

4 Easy Ways to Get Extra Mileage from Old Blog Posts and Podcast Episodes

It doesn’t make sense to spend hours creating a blog post or podcast episode, then ignoring it after it’s published. In this tutorial, I’ll show you four of my tried-and-true strategies for updating and republishing blog content. I’ll also show you how I promote a podcast series, guest episodes, and popular episodes via the socials and my email list.

I Discovered an Awesome GDPR-Compliant Privacy Policy

After scouring the Internet for a GDPR-compliant Privacy Policy for my website, I found an easy-to-customize template created by a lawyer, plus templates for Terms of Use and Disclaimer. Highly recommend!

Why You Can’t Ignore the GDPR Privacy Law, Even if You’re Not in the EU

We need to pay close attention to the General Data Protection Regulation (GDPR), which went into force May 25, 2018.

In this video and article, Laura outlines 4 action steps all of us (including those outside the EU) should take to update our mailing lists, opt-in forms, and privacy policies.

How to Protect Your Computer in Case of Disaster, Plus 10 More Excellent Tutorials

In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials.

BriteVerify: An Inexpensive Tool for Shaping Up Your Email List

If you’ve been collecting names and emails for your e-newsletter and are now ready to begin using them, it’s a good idea to verify that the emails are valid before you import them to your e-newsletter list.

Why?

Because most email marketing services (such as MailChimp, AWeber, and Constant Contact) base their monthly fees on the total number of subscribers.

This article explains how BriteVerify works and includes examples of how two Blogging Bistro clients used the service to axe the deadwood from their email lists.

78 – When Should I Start Marketing My Book?

Authors should never separate writing from marketing. They’re done in concert, much like a choir in which individual voices blend together to create a unified, harmonious sound.

Today, I’ll introduce you to my strategic plan that seamlessly combines writing and editing with branding, platform building, and marketing.

71 – Things I Spend Money on to Run My Writing Business

Running a writing-related business costs several thousand dollars per year, even when you’re a frugal DIYer like me. In episode 71, I’ll walk you through:

• exactly what I spend to run my business
• how much to budget for essentials
• 3 things to do before investing in a service or tool

Transcript and loads of links included.

66 – Debunking 7 Email Marketing Myths

Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.