Why Your Email Subscription Form Is Failing Miserably

Posted December 5, 2021 | Laura Christianson

Free course: Email Marketing for Writers: 7 Days to Launch Your List | Laura Christianson | BloggingBistro.com

I visited the websites of the authors featured on The New York Times bestseller list and made a disturbing discovery.

Most of these authors don’t have an email list.

The ones who do use weak calls-to-action that will entice only the most rabid fans to subscribe. Their prompts typically read something like this:

Let’s stay in touch! Subscribe to my email list and get my newsletter and news about my upcoming books.

Potential subscribers see that and think, “So what? Why should I care?”

Because it’s the same call-to-action we’ve seen on a hundred other authors’ websites.

Our inboxes are overflowing, so we’re going to be choosy about which email lists we subscribe to.

You have to earn the “yes.” You have to earn the privilege of a place in your reader’s inbox.

Email list: Your most powerful online marketing tool

An email list is the single most powerful online marketing tool any business owner can have.

  • It’s more powerful than blogging.
  • More powerful than podcasting.
  • And waaaay more powerful than social media.

Yet, so many people completely ignore this critical business-building step.

If you’ve been putting off creating an email list, or your list is dead in the water, I’ve got good news.

We all start with zero subscribers.

And we build from there.

Email Marketing for Writers: 7 Days to Launch Your List

Why not take the next 7 days to acquaint yourself with email marketing basics?

Join my FREE ecourse, Email Marketing for Writers: 7 Days to Launch Your List. (If you’re not a writer; don’t worry. You can easily adapt what you learn to your niche.)

In addition to the video training, which is delivered via 7 daily emails, you’ll get my cheatsheet: 22 (Wahoo!) Email Marketing Ideas for Writers.

Start earning the “yes.”

Group Coaching Program: Jump-Start Your Email List

Feeling quietly desperate about list building? Eager to get unstuck? Want clear, step-by-step guidance and expert support to help you get there?

Check out my group coaching program, Jump-Start Your Email List.

I offer this 7-week small group coaching program twice a year, with a launch set for March 15, 2022. During the program, I’ll help you create four items essential to growing your email list:

  1. Free gift (aka, lead magnet, free offer)
  2. Signup form
  3. Welcome message
  4. Newsletter content calendar

This 7-week program combines live training, group coaching, and feedback forums. Time is built in for you to plan, draft, receive feedback, and revise.

Click here to learn about the program.

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