Laura’s Blog

The iPad is taking the world by storm, with U.S. sales topping 1 million in less than a month and predictions that Apple may sell 8 million iPads in 2010.

So, what makes this new category of computer a must-have for so many?

It is because of its 9.7-inch touch-screen?

… because you can easily read digital books and magazines? (People who own both an iPad and a Kindle tell me it’s more versatile than the Kindle.)

…because you can watch videos? Play games? Surf the Internet?

…because it’s easy to use?

…because there’s nothing on the market to rival the iPad?

Probably all of the above. Apple isn’t selling technology – we already have access to all the technology included on an iPad. Apple is selling an experience – a lifestyle.

Apple has worked very hard (and spent billions) to create a brand experience average folks can’t resist. It’s paying off.

What about you?

• What “experience” does your business or non-profit “sell”?
• How can you craft a brand story that compellingly sells that experience?

Please share your thoughts so we can learn from each other.