I’m always looking for tools to help business professionals (including myself) stay organized. Discovered a new to-do list-making tool called, appropriately, TeuxDeux. I’ve been testing this free, Web-based tool this week (you just need to create a username and password to use it) and it’s about as simple as they come. The interface is clean […]
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I eagerly downloaded and printed a 30-page Special Report from a well-known blogger. Highlighter pen in hand, I began reading, expecting to find many nuggets. I did do a lot of underlining, but not the things the author hoped I’d highlight.
Instead, I marked 10 words and phrases the author used repeatedly. Here they are, followed by my translation of each:
[ Read more ]Products marketed to women can cost up to 50 percent more than similar products for men, according to a new article in Consumer Reports. We’re talking twin products – ones that have identical ingredients yet have different packaging, description, or name. Curious to see if I am falling prey to paying 50 percent more because […]
[ Read more ]I’m not much of a TV watcher. But during the past month I’ve been battling a flu-like bug, and have spent hours slumped in a recliner, flipping channels with the best of them. I’ve watched countless commercials that are so irritating, I’ve vowed never to buy the products. Here are my least favorite commercials, in […]
[ Read more ]Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green. They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003. Convinced that green is here to stay, marketers are scrambling to find attention-grabbing ways to get the environmentally conscious to […]
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You’re a confident, professional businessperson. Then why are you featuring a grainy, five-year-old picture of yourself on your Web site?
If you’re serious about connecting with clients and want to show the world you mean business, you need to invest in a professional photo of yourself.
[ Read more ]Yesterday, I gave you easy, step-by-step instructions for submitting your site to Bing and Bing Local (Bing’s directory of business sites). Today we’re going to do the same thing with Yahoo! Local. Yahoo! Local is a directory that lists businesses in your area. To create your free listing you first need a Yahoo account. After […]
[ Read more ]It’s hard enough to get people to notice your brand, much less think twice about it. In Branding Unbound, Rick Mathieson introduces readers to mobile marketing – using wireless technology to create an interactive experience between the brand and the consumer. Case in point: Smart Sign Media of Sacramento, California uses sophisticated wireless sensing technology […]
[ Read more ]Do you subscribe to HARO (Help A Reporter Out)? If you’re a blogger, writer, business owner, PR professional, or an inquisitive snoop, you should. HARO is a free service; you receive an e-mail three times daily. Each e-mail includes 30 or so queries from writers looking for expert quotes to beef up their stories. The […]
[ Read more ]As we were finishing up breakfast, I commented to my 13-year-old, “Wow, you start 8th grade today. Last year of junior high. You’re going to be the BMOC.” He gave me a blank stare. “BMOC? What are you talking about?” “You know. The acronym. Like LOL, BRB, and all that. BMOC. Don’t you know what […]
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