If you look at the publication dates of my 8 most-visited posts from August 2010, you’ll notice that many of them were published a year or more ago. Just goes to show that people DO read posts from your blog’s archives. Make sure you highlight your most popular posts from time to time, in a […]
[ Read more ]Trying to figure out where to establish your social media presence? Check out Google AdPlanner. Every month, Google updates its list of the 1,000 largest sites worldwide, based on unique visitors. The site is intended to help you choose sites on which to target Google ads, but it’s also helpful for overviewing sites within your […]
[ Read more ]My son and I were in the waiting room of his physical therapist when we spotted Horse Illustrated, a magazine for equine enthusiasts (the cover horse was quite handsome!). What’s your specialty? Chances are, there’s a trade magazine or newsletter (either print or online) for that industry. Here are a few “trades” I discovered: Today’s […]
[ Read more ]TMI. Too Much Information. That’s what people are saying about a new site called Spokeo. The site bills itself as “Not your grandma’s phonebook.” I’ll say. Spokeo says it is “a search engine specialized in organizing people-related information.” It “aggregates data from hundreds of online and offline sources, including but not limited to: phone directories, […]
[ Read more ]Well, folks, it finally happened. I am now a Cover Girl. It’s not Glamour or Vogue, but it is a magazine cover! Here’s a sneak peak at the cover for the May issue of the Snohomish County Business Journal. For those of you who don’t have the slightest idea of where Snohomish County is, or […]
[ Read more ]What’s In It For Me? WII-FM. Every marketing piece you produce must answer this question.That’s because your customers don’t care about you. They’re far more interested in themselves. If you hope to sell them your product or service, you must set your dial to WII-FM. In the March issue of SpaRetailer, a trade magazine for […]
[ Read more ]If you have a profile at multiple social media sites, such as Facebook, Twitter, YouTube, etc., it’s helpful to upload clickable icons to your Web site, blog, or e-newsletter. That way, if someone wants to follow you on Facebook, for instance, they can click the icon and jump instantly to your Facebook page. I’ve been […]
[ Read more ]I’m always looking for tools to help business professionals (including myself) stay organized. Discovered a new to-do list-making tool called, appropriately, TeuxDeux. I’ve been testing this free, Web-based tool this week (you just need to create a username and password to use it) and it’s about as simple as they come. The interface is clean […]
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I eagerly downloaded and printed a 30-page Special Report from a well-known blogger. Highlighter pen in hand, I began reading, expecting to find many nuggets. I did do a lot of underlining, but not the things the author hoped I’d highlight.
Instead, I marked 10 words and phrases the author used repeatedly. Here they are, followed by my translation of each:
[ Read more ]Products marketed to women can cost up to 50 percent more than similar products for men, according to a new article in Consumer Reports. We’re talking twin products – ones that have identical ingredients yet have different packaging, description, or name. Curious to see if I am falling prey to paying 50 percent more because […]
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