How to Recycle Blog Articles for Trade Magazines

Posted June 3, 2010 | Laura Christianson

My son and I were in the waiting room of his physical therapist when we spotted Horse Illustrated, a magazine for equine enthusiasts (the cover horse was quite handsome!).

What’s your specialty?

Chances are, there’s a trade magazine or newsletter (either print or online) for that industry.

Here are a few “trades” I discovered:

Trade journals are a great place to recycle your blog articles. You can also sell original articles to trades.

I adapted an article from my blog for SpaRetailer, a print and online magazine for hot tub retailers. This magazine includes an extensive marketing section, so I pitched them an article about how to create a promotional campaign that features “what’s in it for me” content. They bought it and published my article in their March/April 2010 issue.

Not only did they publish my article, but they asked me to submit a sidebar (a super-short, tips-based article) for their May/June issue. My sidebar, “Five critical elements every business blog needs,” became the focal point of a feature article, “Blogging for Business.”

The feature (written by one of their in-house staff) included an interview with my client, Rich’s for the Home (a major hot tub retailer in the Seattle area), and an interview with me.  I wasn’t expecting to be quoted, so I was pleased that they featured me as an expert and included a link to my Website.

If you want to build your reputation as an industry expert, I encourage you to re-purpose your blog articles for trade magazines. Trades are always looking for well-written content, and many of them pay (some of them pay quite well, in fact).

You’ll find an exhaustive list of trade journals in the 2010 Writer’s Market (*Note: the 2011 Writer’s Market will be out July 12, 2010).

Here’s an assignment to get you thinking outside the barn:

  1. Brainstorm how you can re-purpose an article you’ve written for FeedLot Magazine (breaking news that pertains to the livestock industry).
  2. Share your “pitch” or your article idea in the Comments area of this post.
  3. Get mooooving!
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4 responses to “How to Recycle Blog Articles for Trade Magazines”

  1. Ray says:

    Hey, can you elaborate a little about legal issues involved? How much do you have to change the blog post if at all (assuming it is a perfect fit)

  2. Ray says:

    Hey, can you elaborate a little about legal issues involved? How much do you have to change the blog post if at all (assuming it is a perfect fit)

  3. I’m not a copyright attorney so I can’t elaborate on copyright issues. Often, how much the publication allows you to reprint depends on the publication. Some publications I’ve written for will reprint the article verbatim (I get permission for this in writing prior to publication), and others require you to change X percentage of the content. Always ask the publication what their policy on this is.

  4. I’m not a copyright attorney so I can’t elaborate on copyright issues. Often, how much the publication allows you to reprint depends on the publication. Some publications I’ve written for will reprint the article verbatim (I get permission for this in writing prior to publication), and others require you to change X percentage of the content. Always ask the publication what their policy on this is.

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