My son and I were in the waiting room of his physical therapist when we spotted Horse Illustrated, a magazine for equine enthusiasts (the cover horse was quite handsome!).
What’s your specialty?
Chances are, there’s a trade magazine or newsletter (either print or online) for that industry.
Here are a few “trades” I discovered:
- Today’s Trucking
- Nail Pro (the finger and toe variety of nails)
- Sign Builder Illustrated
- InTents (for the tent rental and fabric structure industries)
- Concrete Construction
- Impressions (for the embroidery/monogram industry)
Trade journals are a great place to recycle your blog articles. You can also sell original articles to trades.
I adapted an article from my blog for SpaRetailer, a print and online magazine for hot tub retailers. This magazine includes an extensive marketing section, so I pitched them an article about how to create a promotional campaign that features “what’s in it for me” content. They bought it and published my article in their March/April 2010 issue.
Not only did they publish my article, but they asked me to submit a sidebar (a super-short, tips-based article) for their May/June issue. My sidebar, “Five critical elements every business blog needs,” became the focal point of a feature article, “Blogging for Business.”
The feature (written by one of their in-house staff) included an interview with my client, Rich’s for the Home (a major hot tub retailer in the Seattle area), and an interview with me. I wasn’t expecting to be quoted, so I was pleased that they featured me as an expert and included a link to my Website.
If you want to build your reputation as an industry expert, I encourage you to re-purpose your blog articles for trade magazines. Trades are always looking for well-written content, and many of them pay (some of them pay quite well, in fact).
Here’s an assignment to get you thinking outside the barn:
- Brainstorm how you can re-purpose an article you’ve written for FeedLot Magazine (breaking news that pertains to the livestock industry).
- Share your “pitch” or your article idea in the Comments area of this post.
- Get mooooving!