Laura’s Blog

Why the ‘Spray and Pray’ Marketing Method Doesn’t Work

When authors ask me to help them with their online marketing, they usually open with:

“My agent told me I need a Facebook ‘fan’ page, so I had my son create one for me. But I haven’t posted anything to it. I don’t even know how to use it. Help!”

Most writers struggle to balance the demands of writing and marketing our writing. Unsure about how to woo readers, we use the ‘spray and pray’ marketing method: we create a blog and multiple social media accounts, spray out random updates and pray someone pays attention.

Consolidate Multiple Websites For Better Search Engine Ranking

This is a guest post by Matt Morgan. If you would like to submit a guest article, please check out our guest post guidelines.

We Aren’t Getting Enough Website Traffic. Let’s Build a New Site

Too often do I hear business owners jump to conclusions when they find that their current website is not generating the traffic that they’d expected. It is a common myth that you need to start over and build a new website to get to the top of the search engines in order to drive traffic to your offerings.

How Many Seconds Do You Have to Catch a Prospect’s Attention? [Infographic]

• 1 in 4 Americans abandon a web page that takes more than 4 seconds to load.
• 50% of mobile users abandon a page if it doesn’t load in 10 seconds.
• 40% of mobile shoppers will abandon an e-commerce site if it doesn’t load in 3 seconds.

If you’ve attended a workshop I’ve taught, you probably know the answer to this question:

How much time will a visitor to your website spend there before deciding to explore further or click away… forever?

Two seconds.

We truly are an impatient bunch, aren’t we?

5 Important Tips for Choosing a Website Host

Connie Mace, blog manager for the Northwest Christian Writers Association, picked my brain about social media marketing questions that perplex writers and authors. This is Part 2 of a four-part series. Part 1: Essential Elements of a Powerful Online Presence (for Authors)   Connie Mace: Are there specific “beware of” signs when choosing a website […]

An Easy Screen Capture Tool for PCs

I’m always discovering functions on my computer that I didn’t know existed. When I was searching for a way to take custom screenshots on my PC (other than Ctrl + Prt Scr), I learned about the “Snipping Tool” that comes installed on Windows Vista and Windows 7 operating systems. I love it! To access and […]

Do You Have an Online Hub?

I’m firmly convinced that your website and/or blog must be the hub of your online presence. In the August issue of Bright Ideas Blogzine, you’ll learn why. I’m trying something new with this issue because this is an important topic and, well… I got carried away writing content. Part of the content will be delivered […]