Laura’s Blog

Marathon runners adhere to a rigorous training schedule. Six months before a race, they settle into a routine that lessens the possibility of over-training and burnout.

Blogging is similar to training for a marathon; it requires stamina and long-term commitment. Many business professionals, however, mentally approach blogging as a sprint. They launch their business blog enthusiastically, posting new articles daily.

A month later, they experience that energy-sapping phenomenon known as “hitting the wall.” Their creativity well has evaporated. They have a strong urge to stop blogging.

In my April column for the Snohomish (WA) County Business Journal, you’ll learn a simple, four-step training regimen that will help you develop a marathon mentality. Read the entire article online right now:

Develop a long-term business blogging regimen; blogging is an ongoing marathon, not a sprint