Episode 67: The problem with vanity numbers, half-truths, and swollen egos

67 – The Problem with Vanity Numbers, Half-Truths, and Swollen Egos

We’re exploring five problematic platform-building practices:

  1. The “swollen ego” bio
  2. Inflated follower counts
  3. Platform plugins
  4. Bestseller lists
  5. “Award-winning author” taglines

I believe these vanity metrics give authors permission to bend the truth as a means of proving their worth. And that concerns me. Let’s talk about it!

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66 - Debunking 7 Email Marketing Myths

66 – Debunking 7 Email Marketing Myths

Misinformation and horrible advice about email marketing abounds. In episode 66, I’m going to give you some tough love. I’ll bust 7 myths about email marketing.

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13 Tips for Crafting Stellar Social Posts That Link to Your Blog or Podcast

65 – 13 Tips for Crafting Stellar Social Posts That Link to Your Blog or Podcast

When crafted thoughtfully, promotional social media posts that link to your blog or podcast really do work.

Learn 3 things not to do under any circumstances, plus get 10 tips to help you write stellar social posts that’ll get clickthroughs.

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Writing Books for a Big 5 Publisher, with Susan Meissner

64 – Writing Books for a Big 5 Publisher, with Susan Meissner

What’s it like to migrate from writing for the Christian market to writing for a Big 5 general market publisher?

Susan Meissner penned 9 novels for the Christian market before moving to the general market, where she has had 7 historical novels published by a major New York publishing house. In episode 64, Susan, a USA Today bestselling author, shares her evolution as a writer and reveals how she “raises the bar” for each new story she writes.

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Create and Achieve Growth Goals for your Business, with Kyrsti Snyder | Episode 63 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

63 – Create and Achieve Growth Goals, with Kyrsti Snyder

Let’s flip the script on “playing small!” During my frank conversation with mindset coach, Kyrsti Snyder, we discuss (1) why we don’t accomplish our goals, (2) three types of goals we can set for our business, and (3) five tips for achieving our goals.

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How to Submit Stories to Chicken Soup for the Soul Anthologies, with Tracy Crump | Episode 62 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

62 – How to Submit Stories to Chicken Soup for the Soul Anthologies, with Tracy Crump

Do you like to write true, inspirational stories? Consider shopping your stories to an anthology such as Chicken Soup for the Soul.

Tracy Crump, author of 22+ Chicken Soup for the Soul stories, shares insider tips for shaping a story to submit to the world’s most popular anthology series.

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Intentional Business, with Britney Gardner | Episode 61 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

61 – Intentional Business, with Britney Gardner

When many others offer the same types of services, products, and programs as you, how can you make a name for yourself? Brand strategist, Britney Gardner, and I discuss several core principles for doing business intentionally: finding your best client, selecting brand photos, developing marketing messages, and filtering the wrong subscribers off your email list.

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How to Get Out of Your Own Way, with Alice Crider | Episode 60 of The Professional Writer podcast with Laura Christianson | BloggingBistro.com

60 – How to Get Out of Your Own Way, with Alice Crider

“Shoulding” ourselves – saying, “I should do this or that” – freezes us from making progress. Let’s stop beating ourselves up! Author coach, Alice Crider, suggests practical tips for getting out of our own way so we stop sitting on the sidelines and become leaders.

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4 Traits of a Gritty Writer | The Professional Writer podcast with Laura Christianson | BloggingBistro.com

59 – 4 Traits of a Gritty Writer

What motivates a writer to have such faith in their project that they persevere for months or even years in the face of countless rejections?

Grit.

To flesh out what grit means for the success of your business, I’m sharing fascinating stories from real-life creatives, as well as four ways to develop grit, from Angela Duckworth’s book, Grit: The Power of Passion and Perseverance.

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How to Become a Book Reviewer, with Katherine Scott Jones | Episode 58 | The Professional Writer Podcast with Laura Christianson | BloggingBistro.com

58 – How to Become a Book Reviewer, with Katherine Scott Jones

Does talking about books put you in your happy place? Do you enjoy influencing readers to pick up good books and steer away from bad ones?

You might want to try your hand at reviewing books. Katherine Scott Jones – book enthusiast, reviewer, and author – introduces us to the art of book reviewing. You’ll discover (1) who should – and shouldn’t – become a book reviewer; (2) what readers, publishers, and authors look for in a book reviewer; (3) four ways to get started reviewing books; (4) how to write a balanced, fair review, and (5) how to follow up with the publicist/author after you publish your review.

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