Laura’s Blog

You’ve probably gawked at websites that boast thousands of fans. While these sites draw huge amounts of traffic, many of them convert only a fraction of visitors into customers.

More visitors doesn’t necessarily equal more customers.

It’s better for your website to get half as much traffic — and for you to receive twice as many phone calls — because your content mirrors the needs of your target clientele.

In my July Relationship Marketing column in the Snohomish County Business Journal, I explain the best ways to create targeted content that converts prospects into customers.

You’ll learn:

• why it’s important to embed a theme-oriented blog into your company website
• how to correctly use keywords in articles, links, titles, images, permalinks, categories
• where to syndicate your blog’s feed

Read the entire article and let me know what you learned!