6 Critical Components of Your Online Marketing Plan
A novelist who writes romantic suspense has her first book deal in the works. Her primary goal is not what you’d expect. Instead of fretting about editing her manuscript, she’s focused on growing a strong brand identity.
“I need a website, a blog and a Facebook page, and I need them now,” she announced to me.
This author understands that a professional online presence is one of the best ways to build her customer base, long before her first novel hits bookstore shelves. If – like this author – you are a new business owner, I urge you to include online marketing in your business’s marketing plan.
My June column in the Snohomish County Business Journal (Everett, WA), delves into six critical components of your online marketing strategy:
- Know your target customer
- Laser-focus on connecting with your ideal customer
- Know WHERE your ideal customer hangs out online
- Target social networks that will give you the biggest bang for your time investment
- Use social tools consistently
- Know the difference between ‘engaging’ and ‘annoying’
Click here to read the entire article, “Know your customers to make an online marketing plan”
Which of the six tips do you plan to put into action this week?
Use the social tools frequently. It can be overwhelming to be “plugged in” all the time but it is a huge part of the process of building your audience.
Use the social tools frequently. It can be overwhelming to be “plugged in” all the time but it is a huge part of the process of building your audience.
Agree, on both accounts!
Agree, on both accounts!
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