Essential Contact Info You Must Display on Your Website

A website with no contact info is like a store with no salespeople. In this short video and tutorial, you’ll learn why you MUST display contact info, and where to put it.

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How to Protect Your Computer in Case of Disaster, Plus 10 More Excellent Tutorials

In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials.

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The Psychology of Color for Effective Marketing

By Gary L. Bezella
Guest Columnist

Color changes people. Colors affect our mood, personality, and buying choices. The right color can boost your advertising effectiveness, but the wrong colors can hamper your marketing.

It’s important to understand the psychology of color to ensure heavy traffic from your advertising. But never let the color of your advertising overpower its overall message.

Here are common colors used in marketing and why you should – or shouldn’t – use them.

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How Many Seconds Do You Have to Catch a Prospect’s Attention? [Infographic]

  • 1 in 4 Americans abandon a web page that takes more than 4 seconds to load.
  • 50% of mobile users abandon a page if it doesn’t load in 10 seconds.
  • 40% of mobile shoppers will abandon an e-commerce site if it doesn’t load in 3 seconds.

If you’ve attended a workshop I’ve taught, you probably know the answer to this question:

How much time will a visitor to your website spend there before deciding to explore further or click away… forever?

Two seconds.

We truly are an impatient bunch, aren’t we?

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