Did you know that identity thieves use password-hacking software to break into your site?
The Fall 2009 issue of USAA Magazine gives three good tips for creating hacker-resistant passwords:
1. Lengthy.
At least eight characters.
[ Read more ]Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green. They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003. Convinced that green is here to stay, marketers are scrambling to find attention-grabbing ways to get the environmentally conscious to […]
[ Read more ]Sign of the times: Royalty publishing houses are getting into the self-publishing biz. I have mixed feelings about Thomas Nelson’s entrance into the world of self-publishing — so mixed at this point that I don’t dare write about it. So, for now, I’ll point you to two excellent articles that examine the how and why […]
[ Read more ]Update: In early 2012, Google removed the Wonder Wheel feature. I’m sad, because it was WONDERful. So this post is no longer valid, unless we can somehow convince Google to bring back the Wonder Wheel. Have you heard of a cool Google tool called the Wonder Wheel? It’s a great way to help you […]
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In the movie, Miss Austen Regrets, an admiring fan gushes to Jane Austen, “I could write a book.” Jane gives him a long look, then replies, “And you are most welcome to do so.” Over 80 percent of the U.S. population believes they have a book brewing inside them. I’ll bet you do! But should […]
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You’re a confident, professional businessperson. Then why are you featuring a grainy, five-year-old picture of yourself on your Web site?
If you’re serious about connecting with clients and want to show the world you mean business, you need to invest in a professional photo of yourself.
[ Read more ]I was helping an author revise the bio that would appear on his book’s back cover. Here’s the copy he sent me: I have been a widower since 1978, when my wife pasted away from cancer, we had 11 children of which 3 have past away. We’ll ignore the run-on and jump straight to this […]
[ Read more ]Yesterday, I gave you easy, step-by-step instructions for submitting your site to Bing and Bing Local (Bing’s directory of business sites). Today we’re going to do the same thing with Yahoo! Local. Yahoo! Local is a directory that lists businesses in your area. To create your free listing you first need a Yahoo account. After […]
[ Read more ]During a brand development/blog consult with a client today, she asked: “Should I start a group blog in which several people contribute articles?” I’d read a post on that very topic (on Daily Blog Tips) earlier in the day. With thanks to Kyle Judkins for providing inspiration, here are my thoughts about multi-author blogging: PROs […]
[ Read more ]It’s hard enough to get people to notice your brand, much less think twice about it. In Branding Unbound, Rick Mathieson introduces readers to mobile marketing – using wireless technology to create an interactive experience between the brand and the consumer. Case in point: Smart Sign Media of Sacramento, California uses sophisticated wireless sensing technology […]
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