Need to Invent a Name for Your Business or Product? Try This Tool

Posted March 15, 2010 | Laura Christianson

Rebtel.

Zillow.

Zune.

Napster.

Simpy.

Ning.

They’re all made-up company or product names. Some of them resonate with us. Some don’t. But one thing’s for certain: made-up names are the rage.

Wordoid is a free online service that makes inventing a catchy, made-up name for your business or product a bit easier (not to mention less expensive — brand development companies charge big bucks for inventing names).

  • You can create Wordoids in English, Spanish, French, Italian, and German.
  • You can generate Wordoids that sound “natural, “almost natural,” or “hardly natural” in any of those language.
  • You can put another word (or sound) somewhere inside your Wordoid, at the beginning of the Wordoid, or at the end of it.
  • You can set your Wordoid length limit anywhere between 5 and 15 characters.

Just for fun, I generated some wordoids with “bistro” in them. Some of my faves:

bistroyed (what happens if my business goes belly-up)

cubistro (the space where my employees work)

bistroduce (the act of meeting a new client for the first time)

habajapambistro (the Spanish version)

obistrovoisons (French)

azionibistrollo (Italian)

ersterbistrott (German)

You try it! Share a couple of your Wordoids with us.

Here’s a great related article I found on how brand names are categorized. http://www.thenameinspector.com/10-name-types/

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