79 – 4 Strategies for Growing the Know-Like-Trust Factor
Note: Click the SECOND player – the one directly below – to listen (the top player is defunct).
I chatted on the phone with an author who has attended workshops I’ve taught at writers conferences.
She was looking for help promoting her upcoming book – specifically, help with email marketing.
She said these exact words to me:
“I don’t want to work with a stranger. I know you and trust you.”
Her words powerfully brought home the know-like-trust factor.
Know-like-trust is a common adage in the marketing industry: Before someone will hire you, they need to feel as if they know you, like you, and trust you.
Today, I’ll walk you through my multi-tiered strategy that gives my audience many opportunities to know, like, and trust me.
Transcript Alert: This episode is an adaptation of my blog post, “Why the Know, Like, Trust Factor Works So Well (And How to Nurture It in Your Business).” Visit the post for the transcript of this episode.