‘Green’ Marketing Must Appeal to the Customer’s Self-Interest
Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green. They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003. Convinced that green is here to stay, marketers are scrambling to find attention-grabbing ways to get the environmentally conscious to […]
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