How to Create a Facebook Call-to-Action Button

How to create a Facebook Call-to-Action buttonFacebook now includes a call-to-action button on (brand) pages. I set up a “Contact Us” button for our client, Atlantic Veterinary Hospital.

Atlantic Vet Seattle Facebook Call to Action ButtonI’m going to walk you through the process of creating the call-to-action button for another client whose Facebook page we manage, KingdomNomics.

Step 1

Log in to Facebook and “use Facebook as” the page you administer.

Step 2

Find the tab titled “Create Call-to-Action” in the lower right-hand area of your page’s cover photo, as shown (circled in red) in this image:

KingdomNomics Create Call to Action

Click “Create Call-to-Action.”

Step 3

A dropdown menu labeled “Choose a Button” offers several choices:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Since our client has a video book trailer on his site, I selected “Watch Video.”

Facebook call-to-action dropdown menuStep 4

Enter a website address, including the “http://.” I pasted the link to the page on the KingdomNomics site where visitors can watch the YouTube video,

Step 5

If the website to which you’re linking has a separate mobile URL, enter the address in the “Mobile Website” field.

Step 6

Click the blue “Next” button in the bottom right-hand corner. A new popup will ask you to choose where to send people when they tap the button on an iPhone or an iPad. You can send them to either the same web address as you entered in Step 4, or to an App.

IOS Facebook call to actionStep 7

Lather. Rinse. Repeat. You’ll do the same thing as in Step 6, only this time you’re providing a link for Android users. When you’re finished, click “Create.”

Step 8

Facebook will alert you:

Your Call-to-Action Button is Ready

This button is now showing on your Page. You can test or edit it here.

Click “Next” another popup will inform you:

View Your Results

Check here to see how many times your call-to-action (CTA) button has been clicked in the last 7 days.

Obviously, since we’re in the process of setting up our button, the CTA clicks registers as 0. But this is a nice feature for tracking how many visitors click the button each week. I suggest tracking your weekly CTA clicks on a spreadsheet, particularly if you’re running a promotional campaign via an app.

CTA Clicks for Facebook buttonStep 9

Click “Finish.” Then click your shiny new button to test the link.

Here’s what the KingdomNomics CTA button looks like. Visit their Facebook page and try out the CTA button:

KingdomNomics Facebook Call to action buttonHow well do CTA buttons perform?

(Updated February 10, 2015):

SocialTimes published an article in which Electronic Merchant Systems tested several CTA buttons in conjunction with a Facebook ad campaign. The results were not impressive.

I’ve noticed the same thing since installing the button on all the Facebook pages we manage. The CTA button is getting some clicks — people seem to particularly like the “Watch Video” button on the KingdomNomics page. But so far, I’m not seeing much action on our clients’ “Sign Up,” “Shop Now,” or “Contact Us” buttons.

Here’s an infographic from our Facebook Pinterest board that reveals some promising statistics about the CTA buttons:

Facebook CTA Button Performance - Infographic

Tweet It

Share what you just learned with these ready-made tweets:

Share Your Button

Set up a call-to-action button on your Facebook page and share a link to your page in the Comments so we can check it out!