In this updated version of helpful blog posts from around the web, you’ll find links to 11 excellent tutorials about website security, search engine optimization (SEO), e-mail marketing, and website essentials. Click on each headline to access the full article.
I desperately needed this 10-step tutorial (from TNW) and I suspect you will, too. The checklist details the following:
- Get a Dropbox account
- Set up your emergency scenario
- Generate a system report
- Make a hard copy of your computer’s specs
- Install Prey and/or Undercover
- Start using a password manager app
- A trick to help you remember passwords
- Generate secure passwords (this is really, really important!)
- Lock your computer (I always do this when I travel with my laptop)
- Back up, back up, back up!
The last thing you want is for your website to get hacked. Jerod Morris outlines 10 practical tips every WordPress.org site owner should do to make your site more secure. (Source: Copyblogger)
You’ll also want to check out 10 more tips from John Philips. My favorite is #6: Don’t use “Admin” as a username! (Source: ProBlogger)
Search Engine Optimization (SEO)
If Google Analytics mystifies you, this article by Corey Eridon (HubSpot Blogs) provides a no-nonsense overview of what Google’s measurement tools mean:
- Organic search
- Social media
- Email marketing
- Paid search
- Direct traffic
- Other campaigns
You’ve likely heard of Google Analytics. But are you familiar with Rankwatch? KissMetrics? Wistia Video Analytics? ClickTale? Zapbi?
Pratikintroduces you to each tool, and explains practical ways to use them. (Source: JeffBullas.com)
If you love using a free email service, but want your return address to display as the more professional-looking firstname.lastname@example.org, here’s a quick tutorial from Daniel Scocco for how to do it. (Source: DailyBlogTips)
When you go to the trouble of creating an e-newsletter, you want people to open it… and read it. And click the links in it. This article suggests how often you should consider sending out emails to different levels of subscribers. (Source: Kissmetrics)
You may hate pop-up forms that invite you to subscribe to a mailing list, but they really work. Ian Cleary explains how to use unobtrusive pop-ups (if there is such a thing) and other techniques in ways that are beneficial to your site’s visitors. (Source: Social Media Examiner)
Even if you have a fantastic website, if your page doesn’t load in two seconds or less, visitors might leave before they see your website design. This comprehensive article by Scott McQuin outlines 12 important things to check to ensure that your site loads as quickly as possible. (Source: SiteSpex)
The bane of many self-designed websites is fonts. Too many fonts. Ugly fonts. Fonts that clash. If you are typography-challenged (as apparently, millions of us are), you must read this article by Amber Leigh Turner immediately. (Source: TNW)
Thankfully, music that plays automatically when a website loads went out of vogue 15 years ago. But I often visit websites where I have to squint to read the type or the images are thumbnail size.
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