The Truth About Elevator Pitches and Brand Messaging
Posted February 3, 2012 | Laura Christianson
- How should you develop — and deliver your brand message?
- How can you prove to your boss that social media is, indeed, a wise investment?
- How do you plan an effective social media strategy– without overdoing it?
The following four articles provide excellent ideas. Click the headline to access the full article.
No one ever bought anything in an elevator
The true meaning of “elevator pitch.” [Seth Godin]
How to Tell Your Business Story in 60 Seconds or Less
This short article provides an excellent method for quickly framing your “elevator pitch” or “brand message.” [Entrepreneur, by Carmine Gallo]
Dear Executive…
A brief letter to a corporate executive that addresses, “What’s the ROI” of social media marketing? [Jason Falls, Social Media Explorer]
The Dangers of Half-Assing Your Social Media Efforts
This article examines the pitfalls of doing TOO MUCH when planning your social media strategy. [Mitch O’Conner, DreamGrow]
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