Everyone’s looking for the secret to writing blog posts that cause readers to swoon, to declare that your blog is the best thing since sliced bread, and any other cliches you can insert into this space.
Today’s infographic provides helpful tips about how to craft killer posts that’ll keep your readers coming back for more. First, a brief overview of the infographic:
1. Choose your topic.
Some bloggers can get away with writing about every topic under the sun. But for most of us, a laser-focus on one primary topic or subject area is the key to becoming known as an industry leader in that niche.
2. Answer questions.
Review your reader emails. What questions, problems, or challenges do they ask you about? Address those in blog posts.
3. Publish a mix of original and curated content.
Original content is exactly what it sounds like: content that came out of your head. Certainly, that content can include information you’ve researched. But you originated it. You created it.
Curated content is information you collect or “curate” from other sources. Our Friday roundup posts are examples of curated content. We select a topic, such as Facebook, Twitter, SEO, or branding, and scour the internet to find the best resources on those subjects. Then we put together a roundup post that includes a brief overview of each article along with links to said articles.
So many bloggers are oblivious to the difference between it’s and its. Drives me nuts. I realize it’s easy to leave the apostrophe out when it’s supposed to be there (and vice-versa). But if every blogger would take a couple of minutes to read over their articles aloud, many of those glaring errors would be caught (and hopefully, eliminated). Having said that, I guarantee you that a member of the grammar and usage police will spot an error in this post and notify me.
Develop a style guide.
The content writing team at Blogging Bistro uses a style guide for our own blog, as well as for each of our clients’ blogs. Our style guide lists formatting details, such as:
- Size of images in blog posts
- Location of images within posts
- Length of post excerpt to be displayed on site’s home page
- How to write SEO title tags and descriptions for articles and images
Whether you’re a solo blogger or part of a team, a style guide helps you stay focused and consistent.
Speaking of consistent, publishing articles on a regular basis is important. There is no magic number of posts you “must” publish each week; that depends on your readers’ expectations. But readers are creatures of habit, and if you don’t publish at least once a week, you’re likely to lose them.
What about you?
Please share your best “secret” to crafting blog posts. Be sure to include a link to your blog so we can check you out.
Infographic courtesy of WhoIsHostingThis.com. Used with permission.
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