How to Write Case Studies (E-Course Part 3)

Posted November 4, 2010 | Laura Christianson

This is Part 3 in a 12-part e-course about the types of blog articles.

CASE STUDIES

Case Studies explain how a particular person, group, business, industry, or event excels at something specific. Case studies have always been a staple of the social and health sciences and the business and educational realms, but lately, they’ve gained popularity in the blogosphere. Almost daily, case studies are published on topics such as “Company Xs strategy for amassing 10,000 Facebook followers.”

Other examples of case studies:

  • Environmental policies of Company X
  • Child labor practices in X country
  • Medical malpractice cases
  • Disabled students who pursue higher education
  • CEOs who blog
  • Judicial reform in sub-Saharan Africa
  • Xbox 360 vs. PS3 sales

ELEMENTS OF A CASE STUDY

Case studies are usually lengthier than other types of blog articles. Elements you can include in a case study include:

  • Thorough overview/history of the project/event/business, etc.
  • Examination of problems or issues related to the topic
  • Quotes from key players
  • Statistical data and facts
  • Compare and contrast
  • Conclusions and predictions

YOUR ASSIGNMENT

  1. Use your favorite search engine to find at least three case studies in your niche. Read them carefully and analyze their structure.
  2. Ask yourself: Who are the biggest players in your industry? Do they have any projects going that would make for interesting case studies?
  3. Locate and note contact information for people in this industry who can provide you with background information, facts, and statistics for case study.
  4. Share your idea for a case study in the Comments area so we can learn from each other.

Coming tomorrow:

How to write a review

Previously in this Series:

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