How to Transform your Web Presence from Static to Interactive
Construction of the International Space Station (ISS) began in 1998 with the Zarya Control Module, the station’s 42-foot long, 43,000-pound hub.
Over the years, additional modules have been added to enhance the station’s capabilities. When the ISS is completed this year, it will measure 354 feet long, weigh over 800,000 pounds, and be larger than a five-bedroom house.
Like the Zarya, your Web site is your cyber-hub. It stores critical data about your business and serves as a docking station to which you can attach social media modules.
My “Relationship Marketing” column in the February 2010 issue of the Snohomish County Business Journal (WA), suggests social media modules you can connect to your hub, and highlights several local businesses who are using those modules creatively:
Twitter: Bothell’s official visitors and events @ExploreBothell
Vimeo: Travis Industries‘ video tutorials
Facebook page: Everett’s Great Harvest Bread Co.
LinkedIn group: North Snohomish County Business Community Connections
Read the full article in the Snohomish County Business Journal.
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