How to Feature a Video on a Facebook Page (Tutorial)

Posted October 10, 2016 | Laura Christianson

This post is newly updated to reflect the recent changes Facebook made to their Pages design.
How to feature a video on a Facebook pageFacebook is aggressively challenging YouTube’s dominance by encouraging page admins to upload videos directly to Facebook rather than sharing links to YouTube videos.

In its beef-up of video functions, Facebook added three key features:

  1. Facebook auto-plays uploaded videos in the news feed (here’s how to turn off the auto-play feature).
  2. Facebook’s native video preview image is larger than YouTube previews.
  3. For advertisers, Facebook offers video ads, and for select advertisers, Premium Video Ads,  15-second commercials that auto-play without sound.

Featured Videos

With the recent design overhaul of Facebook Pages, the “Featured Video” section has moved. This section allows Page admins to showcase a video in the righthand sidebar of the page.

Step 1:

In the lefthand sidebar of your page, locate and click the “Videos” tab (your list of tabs will look different than mine, depending on which apps you have installed on your Page).

How to find the Featured Video tab on your Facebook Page | BloggingBistro.comThe Featured Video area will open. Mine looks like this:

How to customize the Featured Video on your Facebook Page | BloggingBistro.comStep 2 (for admins who have NOT uploaded a video to a page):

Click “Add Video.”

How to add a Featured Video to your Facebook Page | BloggingBistro.comLocate the video you wish to upload from your device or hard drive. Note that you cannot insert a link to a YouTube, Vimeo or other third-party video; you must upload the video file.

Add a title, description and place for your video and click “Post.”

How to dispay a Featured Video on your Facebook page 2

Step 3:

If you’ve already uploaded videos to your Facebook page, they will display in the “All Videos” section.

In the “Featured Video” section at the top, click the pencil icon and select “Add Featured Video” (if you’ve never featured a video before), or “Change Featured Video,” if you’d like to feature a different video than the one that is currently featured.

You can also choose to NOT show any featured video.

How to feature a video on your Facebook Page | BloggingBistro.comYour Featured Video will display in the righthand sidebar, at the top of your “About” section.

Make Videos More Visible

Time spent watching digital video is going up, while time spent watching TV is declining. It’s estimated that by 2018, 79% of all global consumer internet traffic will come from video.I find it ironic that Facebook promotes video so intensely, yet buries the “Videos” section in the righthand sidebar, near the bottom of the page, where people are unlikely to find it.

You can make the “Videos” section a bit more noticeable by dragging the tab higher in the list.

To do this, find the “Videos” section in the righthand sidebar, and click the pencil icon and select “Manage Sections.” Drag and drop “Videos” as close to the top as you can get it, like I did here (be sure to Save changes):

How to manage Sections on a Facebook Page | BloggingBistro.comYou can reorganize the tabs listed in the lefthand sidebar the same way. Scroll down to the end of your list of tabs and select “Manage Tabs.”

Drag-and-drop the “Videos” tab wherever you want it, and Save.

Add and Edit Playlists

If you have uploaded multiple videos to your page, you can create topical playlists, just like on YouTube.

Access the Playlists area by clicking “Videos” in the lefthand sidebar. Then click the pencil icon to add a new Playlist or to reorder existing Playlists.

How to create a video playlist on your Facebook Page | BloggingBistro.comOnce you’ve created a Playlist, you can change the order in which they display in the Playlist, add new videos to the Playlist, or Delete the Playlist.

How to edit a video playlist on your Facebook Page | BloggingBistro.com

Video Brainstorming Bonanza

If you haven’t jumped on board with video marketing yet, now’s the time! Start brainstorming with our article, 20 Ways to Use Videos in Your Social Media Marketing (Without Being a Professional Videographer)

And be sure to request your companion guide to that article, a free, 7-page brainstorming workbook to help you generate ideas for all 20 of the video tips Download and print the workbook.

I want the Video Brainstorming Bonanza workbook!

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Time spent watching digital video is going up, while time spent watching TV is declining. It’s estimated that by 2018, 79% of all global consumer internet traffic will come from video. | BloggingBistro.com

Time spent watching digital video is going up, while time spent watching TV is declining. It’s estimated that by 2018, 79% of all global consumer internet traffic will come from video.

How to upload and feature videos on your Facebook Page | BloggingBistro.com

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4 responses to “How to Feature a Video on a Facebook Page (Tutorial)”

  1. speak.english.live sabrina says:

    Thank you! Really descriptive and the screenshot images were useful. I have a video featured on my FB page now! https://www.facebook.com/speakenglishlive

  2. Nice job on your Facebook page video, Sabrina!

  3. […] Make it short and sweet while also conveying your brand’s message. Check out Blogging Bistro’s tutorial on how to feature a video on your Facebook Page. […]

  4. timbrauhn says:

    Does anyone have experience tricking Facebook Pages into displaying a featured video and then two videos beneath it where the two videos are chosen by the Page admins? I see settings for Recent and Popular, and neither of those settings produces the content that we really want people to see.

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