This is a guest post by Melissa K. Norris. If you would like to submit a guest article, please check out our guest post guidelines.
If you’re an author, you’ve heard about the importance of platform and social media. A website, blog, Facebook, and Twitter accounts are considered must-haves. But knowing how to figure out all of these outlets can be a big time sucker.
Here are tips for figuring out your Twitter account.
1. Check out other authors’ profiles.
Your profile is your business card. You want to include what you write, but also give some fun facts that show off your personality. Reading others’ profiles will give you an idea of what to include in your own.
2. Follow people who you find interesting and are in your industry, not just for a follow back opportunity.
Pick people whose tweets you find informative and interesting. Don’t choose them simply because they have a huge following.
3. Your follower numbers will fluctuate.
When someone follows me, I will check out their tweets. If I like what they have to say, I’ll follow them back. You’ll find people will unfollow if you don’t automatically follow them back. As an author, you want followers who follow you because of your content, not because you add to their numbers.
Hashtags are twitter-speak for keywords. They allow people to search tweets containing certain hashtags. I use #amwriting a lot. One to two per tweet is good, any more than this and it becomes hard to read.
5. Retweet comments or posts you found helpful.
Retweeting is a compliment. It means what you had to say or your link resonated with someone. If someone retweets you, it’s appropriate to send them a simple “thanks for the RT” (retweet). Make sure the retweet is something your followers will find interesting or pertinent.
6. When you have new followers send them a thanks.
I always enjoy it when someone sends a tweet that mentions my twitter name and thanks me for the follow. I try to do the same for my followers. I usually wait until I have few and group them together.
7. Don’t relentlessly plug your blog or your book.
Definitely post links to your new blog posts. I use Hootsuite so this is done automatically whenever new content is posted on my blog. A tweet such as, “Check out my website” doesn’t tell me anything. Give your readers a reason to do follow your links. Remember, it’s about what the reader gains from your words/tweets, that matters.
8. Tweet daily.
I found that tweeting about five times a day works well for me. Too frequently and you may drive some people crazy. Not often enough, you’ll be forgotten. I tweet once or twice in the morning, my blog post link is automatically posted in the evening, and then check back in the afternoon. I reply to any tweets and then post once more. The most traffic is during the weekdays in the morning.
Please share any tips you have for navigating Twitter.
Melissa K. Norris is an inspirational fiction writer and blogger. She is a member of NCWA and ACFW. Follow Melissa on Twitter and mention Blogging Bistro and she’ll follow you back. You can read an excerpt of Melissa’s inspirational historical romance at www.melissaknorris.com.