During last week’s technology conference in the Seattle area (at which I taught several workshops), I heard a lot of grumbling about Facebook.
Long-time page owners expressed their frustration with Facebook’s ever-changing algorithm that determines what percentage and which types of updates are likely to be distributed to our followers’ news feeds — a percentage that continues to decrease at alarming rates.
I’ve heard that the average life span of a social network is 10 years. Guess when “TheFacebook.com” was launched at Harvard University?
You do the math.
2004 was the year I began blogging — when social networks such as YouTube (launched 2005), Twitter (2006), Pinterest (2010), and Google+ (2011) were but a twinkle in the eye of their developers.
While I regularly use the major social networks and am convinced that they serve as fantastic referral tools to introduce people to the Blogging Bistro brand, my blog continues to be my company’s best, most reliable marketing tool.
If “The Facebook” loses its popularity the way MySpace did, I won’t be surprised. And I’ll be prepared to carry on with my tried-and-true social media tool: my blog.
What about you? What’s your favorite social media tool?
Here’s an infographic from the folks at Copyblogger to help you examine the rise and fall of social networks:
Want more social media infographics?
Check out Blogging Bistro on Pinterest. We have dozens of boards, each dedicated to a different aspect of social media, branding, and online marketing.
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