Andy Havard and I have been corresponding for six months now. When he offered to create a custom video blog post just for my readers, I took the bait. Here’s Andy’s Online Video Masterclass to introduce you to YouTube basics. The full transcript is below.
Know The Facts About YouTube
YouTube is of course the #2 search engine in the world and owned by Google – the #1 search engine in the world. Even though YouTube is the #2 search engine it is incredibly popular, yet it has less results than Google making it easier to compete on. Oh, and YouTube videos frequently appear in Google Universal Search, which is handy because videos that appear in search are far more likely to gain clicks than standard URLs.
Use Your Meta Data
The titles, tags, descriptions and Closed Captions are perhaps the most influential pieces of information for search engines. Search engines frequently use this information to find videos and bring up videos of a similar nature. By optimizing these fields and filling them in with appropriate information as well as keywords and phrases relevant to your brand, business, or niche you can help Google pick up your Internet video content in its regular search results.
Sitemap Your Video
If you are aiming to marketing your video on a blog or landing page ensure that you have sitemapped the video’s location on your site via Google webmaster tools. This helps Google index your video and commands it to include the video in relevant search results.
Socialise With Your Video
YouTube offers a great array of social interaction for users. You can message, comment, video respond, like, dislike, friend and subscribe users and their content. Being an active user will help to gain your content more views and generate a higher percentage of user interaction with said content, which will in turn put you on good terms with YouTube’s search engine. YouTube’s search engine plays a big role in Google’s search results too so it’s always best to stay on its good side.
Get Involved With Social Media
YouTube allows a staggering amount of integration with social media sites such as Facebook and Twitter, enabling you to spread your online activity further and get your Internet video content popular on a number of social media sites. By doing so your content will be flagged by Google as a video that users are/should be searching for, and therefore it will prioritize it in the search engine results.
Contact Thought Leaders
Just like with regular SEO you are going to want to build as many external follow links to your video as possible. One of the best ways of doing this is to reach out to thought leads and respected members of your niche and encourage them to share and discuss your video content. This will help you to build external links and whip up more social interaction in the process.
Keep Things Fresh
Just because your old video content may have served its purpose and might not be enjoying as much popularity as it once did, doesn’t mean it’s not of use. In fact it gives you a great opportunity to put some fresh life into. Updating your old content, whether it’s a title change or adding closed captions will deem the content as new once again. YouTube will favour content that is regularly maintained on its site and push it higher up its search rankings, which will once again have a huge stake in the results Google provides.
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.