This is a guest post by Matt Geer. If you would like to submit a guest article, please check out our guest post guidelines.
Keywords and phrases are what makes the search engines go round. Consumers type in a phrase or question into an engine like Google, and they’re presented with free and paid results. If you have a website (blog), product or service within the niche they’re looking for, your goal is to be at the top of those results.
However, that’s easier said then done. The majority of one, two and three-word phrases are already targeted by the larger sites and companies with seemingly endless budgets. So you have your work (and budget) cut out for you if you want to get in front of them.
That said, another way to go is to target lesser competitive or “long tail” keywords. Long tail keywords tend to be less competitive, and from my experience, they convert to sales better than the head terms do.
But before you can target these long tail phrases, you have to come up with them. Here’s a tool that helps you do that: Ubersuggest.
What is Ubersuggest and how do you use it?
Ubersuggest is a free keyword suggestion tool. You put your desired keyword or phrase in the box, and using Google Suggest (as well as other suggestion tools), as many as 300-400 variations are spit out.
Using Ubersuggest is easy. At the top of the site you’ll see the box where you enter in your keyword and the parameters for the search. The parameters include your language and where you want the suggestions to come from — the web, news, shopping, recipes or video search.
Hit enter and you’ll have as many as 400 phrases listed below. They’re listed in alphabetical and numerical order, so if you have a certain phrase or variation in mind, it’ll be easy to find.
Once you have your keywords, you can do one of two things:
- Add keywords to your basket (on the left) using the green plus sign.
- Click on a phrase, and if they are more variations available, a dropdown menu will display showing them all. You can drill down at least 4 times for a specific phrase.
After you’ve sorted through all of your phrases and added the ones you want to add to your basket, click the Get button and a .txt window will pop up. Right click, hit select all, copy and then paste the keywords to your document of choice. Then hit clear to get rid of all the keywords and start the process all over again.
You can also use the link to this query link (at the bottom of the page) to save this search for later use.
And that’s all there is to it. Ubersuggest is that easy of a tool to use.
What can you use Ubersuggest for?
If you’re anything like me, you took one look at this tool and instantly thought of several ways to use it. But if you’re still not sure why this tool is so neat, here is a list of ways that you can use it to improve your online business:
- Generate keywords for your pay-per-click (PPC) campaigns. This is especially useful for platforms such as AdWords where head and middle terms are extremely expensive.
- Optimize your website, pages or blog posts.
- Come up with new topics to write about.
- Come up with new niche ideas.
- Come up with ideas for guides (maybe for your newsletter) or products that you can create.
The sky is the limit. I’m sure that if use Ubersuggest for your next brainstorming session or project that you’ll find yourself inspired. You’ll come up with more ideas than you’ll know what to do with.
So, what do you think?
Have you used Ubersuggest before? If not, can you see yourself using it? Please share your thoughts below.
Matt Geer owns Plug Things In, a website that helps people learn about and find internet service connections. Much of his experience with Ubersuggest comes from using it for this project.