Top 6 SEO Tips For Video Optimization

V is for Video OptimizationBy Emma-Julie Fox
Guest columnist

You’ve heard it before and you’ll probably hear it again, “Videos attract traffic!”

But, what you’ve probably not heard often is how you can make your videos effective for SEO and traffic generation.

After all, merely posting a video won’t get you search engine love, not unless you have optimized it. In the current scenario where the SEO services world is evolving constantly, the following are the top 6 best practices that can help you gain the maximum exposure to your videos.

1) Check Your Website’s SEO

On-site SEO as well as the social signals generated by a website are extremely important for search engine rankings. If your website offers a great user experience and has content that is shared and bookmarked extensively, it will rank well in search engines and so will your videos.

2) Optimize Your Video Titles

Your video’s title can play a vital role in its search engine rankings. The best title incorporates relevant keywords that people are likely to use when searching for content associated with the video.

YouTube and AdWords Keyword Tool are excellent tools for searching for the right keywords. To explain it with an example, let’s say you have created a video on ‘skin care’, when you enter the same words on YouTube, you’ll get instant access to a drop down menu of keyword suggestions.

You may then check the statistics and competition levels for the suggested keywords through AdWords. The tool will also throw up additional suggestions associated with your query.

As per the results you get, you may shortlist the keywords you want to optimize your video for.

3) Make Sure You Submit a Video Sitemap

When you upload a video, you want search engines to find it, right? One of the most effective ways to get Google to take note of your videos is to create an XML video sitemap and submit it through the Google webmaster tools. This map will tell Google where to find the video on your site and thus help the search engine index the same.

4) Install Social Sharing Widgets

Your videos will go viral if people share them; people will share them if your content is interesting and sharing is hassle-free. So, make the job easier for your visitors by installing widget of popular social sharing sites on the video page. There are several social bookmarking plugins that allow visitors to share content on multiple sharing sites through a single button. ‘Sharethis’ and ‘Addthis’ are among the most popular plugin options.

5) Add More Elements to Your Video Page

You can generate organic traffic for your website through:

  • Text
  • Videos
  • Images

In order to gain maximum leverage from your videos, it’s a good idea to include all three elements on the video page. You may transcribe your video and paste a few relevant still image grabs on the page wherever they gel in with the text naturally.

This way you will be able to increase your chances of generating traffic through web search (for text) and image search as well.

6) Use Your Own Social Network

This is almost a no-brainer and yet many people forget the simple task. It’s a good idea to spread the word through your own social network every time you upload a video. For your best videos, you may consider sending out personal messages to contacts that you feel may be interested in the content, or are influential in the social sphere and can help you grab more eyeballs.

Content is king and it is so in videos as well. However, the kingmaker today is your marketing strategy. Even your best content can get lost in the sea of videos online, unless you market it right.

Emma-Julie Fox writes for Pitstop Media Inc a top-rated SEO company in Vancouver, that provides services to businesses across North America.