In her last post, guest columnist Teresa Simon shared three reasons why she — and 11 million other people — are Pinterest fans. Today, Teresa points out three more ways you will find Pinterest useful.
After you’ve been pinning for a while, you start to notice a few trends emerging in your boards. They become a visual journal of what matters to you and what you like. My “Kitchens” board, for example, testifies to my love of white kitchens. And I apparently have a thing for stripes.
You can also learn some surprising things about friends and family.
- Books they find interesting.
- Hobbies they’d like to take up.
- Places they hope to visit.
If you’ve been pinning for a while, have you noticed any trends about yourself?
Are there things you’ve been surprised to learn about yourself or others?
2. Pinterest Has Potential to Be Useful on a Private Level
So far, Pinterest boards are public (meaning everyone can see each other’s content). But what if you could create private boards on Pinterest?
The company recently announced updates to their Terms of Service including “language that will pave the way for new features such as Private Pinboards.” This is exciting.
Imagine if you could privately pin about the more mundane things in your life to keep track of research on cars, schools, or market analysis for a business idea?
While there’s something warm and fuzzy about sharing your interests with a community of like-minded people, sometimes you don’t want the whole world to know what you’re up to.
It’s unclear what Pinterest will develop (or when), but for now it seems they’ve heard our pleas for privacy. Stay tuned.
3. Pinterest has Big Potential for Business & Marketing
In the gap between where you are in life and where you want to be lies a huge opportunity for marketing departments.
Pinterest allows people to find and share things they like, need, or hope to have.
Savvy companies and bloggers are quickly stepping in to find ways to meet those needs with their products, services, and DIY know-how.
- Marketing & Product Placement Pinterest marketing takes place when users voluntarily pin and repin your content, driving business to your website.
Your goal is to create visually appealing images that showcase the benefits of what you are offering. Successful marketing shows customers what’s in it for them.
If you have a blog, include an image in your post that visually captures the essence of your entry. For example, this Pin instantly communicates the blog owner can help you make your own pillow with custom wording.
Own a shop on Etsy? Ask friends or satisfied customers to pin images of your products with the link back to your shop.
- Market Research Why not use Pinterest to find out more about your user demographic? Who is using and pinning your products? What about your competitors’ products? What types of pins are most popular in your area of interest or business? A little snooping can yield a lot.
- Networking You can also use Pinterest for networking. Find others with shared interests and goals. Then promote and link to each other to build your community or customer base.
These are just a few reasons to give Pinterest a chance.
Have you tried Pinterest?
How has it helped you?
We’d love to hear from you!
Also in this series
Teresa Simon has worked for over a decade in management consulting and for Microsoft. She’s currently on hiatus with her young children and works as a freelance writer. She has written for Focus on the Family and blogs about using everyday life to teach kids about God.