Laura is booking speaking/teaching events for 2019.
This two-part online course is co-taught by Laura Christianson and Susy Flory. During this premium training, writers and communicators will develop and grow the business side of your work. For details and informational videos, visit bit.ly/buildwritingbiz.
(6 sessions)
We’ll step into the business mindset and explore the following topics:
Do you want to learn more about how to turn your writing, blogging, or communicating into a business? This is the course for you.
(4 sessions)
You’ll write and complete your business plan (with deadlines and accountability) with close coaching and mentoring from Laura and Susy, along with inspiration and encouragement from your cohort (the other folks in the class).
If you’re ready to get help to create an actionable business plan for your writing, blogging, or communicating with a group of new friends, then this is the course for you.
Both courses feature:
Susy Flory is a New York Times bestselling author and co-author, a Bible study teacher, and director of the West Coast Christian Writers (WCCW) conference.
Laura Christianson is a marketing communications specialist, brand coach, educator, Bible study facilitator, and marketing director for West Coast Christian Writers.
Join Laura for a free 90-minute small group online coaching session where you’ll learn how to axe the deadwood that makes your HOME page perform poorly and look dated. New trainings monthly! For details and to reserve your spot, click here.
This online training program, taught by Laura Christianson, is open for registration. Get course details and register at WebsiteBudgetBlueprint.com.
If you’re an entrepreneur or small business professional who’s planning to build a new website during the coming months, this course is for you. You’ll learn:
If you’re planning to hire help to build some, most, or all of your website, this self-paced video course (slides + audio + workbook) will equip you to confidently make critical decisions about your website.
Specifically for local businesses and local events. Learn your way around Ads Manager and master the art of creating Facebook ad campaigns that convert like crazy.
In-person training for Seattle-area businesses; training via video conference call for those outside the Puget Sound region.
This interactive training is two sessions of approximately two hours apiece.
Contact Laura Christianson for information and pricing.
“Before I took Laura’s training, I knew absolutely nothing about Facebook advertising. Now I feel comfortable creating an ad and targeting the correct audience. Laura taught us the value in creating more than one ad and testing it to be certain we are maximizing our value by reaching the right people.”
—Sandie Swartout, Operations Manager,
Rosie Rourke Team,
John L. Scott Real Estate, Kent North Office
“Finally! The tools we needed to learn how to put an effective Facebook ad campaign together. There was a lot more to it than we thought and we were grateful for Laura’s class. She made it fun and simple!”
– Rosie Rourke, Managing Broker, and team:
Jonathan Byrum, Sandie Swartout, Sherry Lane, Liz DeSmith
John L. Scott Real Estate, Kent North Office
Click each topic for full descriptions.
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Whether you’re in the beginning stages of establishing your brand or you’re re-branding your business, this hands-on class will help you plan a solid foundation for a professional website.
You will:
NOTE: In this bootcamp, we will NOT debate the merits of WordPress vs. Squarespace vs. Wix, or choose a theme for our website, or talk about website hosting plans and other “tech stuff” specific to an individual’s website. We will focus on the basics that everyone who builds a website must do in order to launch a professional website that delivers a powerful punch.
6-8 hour course, can be customized for various industries.
Some sessions can be taught as 60-minute, stand-alone workshops.
Does your website deliver a powerful, professional punch in two seconds or less? Or, are you embarrassed to send people to your website because it’s so awful?
If you answered “yes” to the second question, you’ll want to attend this workshop. Laura Christianson, who specializes in creating custom, mobile-friendly WordPress websites, will reveal the four most common causes of cringe-worthy websites and show you how to repair the damage.
60 to 90-minute workshop
A positive testimonial from a customer is a highly effective way to build your brand. Learn a simple four-step strategy for how to solicit, construct, edit, and publish written and video testimonials.
45-60-minute workshop
Learn how – and where – to add basic Search Engine Optimization (SEO) to your website or blog so you get noticed by Google, Bing, and Yahoo and steadily move up in the search engine rankings.
60 to 90-minute workshop
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Nearly 60% of consumers research online before purchasing a product or service. Those people don’t want to do business with a brand; they want to get to know the person behind the brand. Your blog plays a critical role in helping prospects and customers get to know you and learn to trust you.
If you want to blog but aren’t sure where to start, this course is for you. You’ll come away with a blogging strategy you can implement immediately.
Session 1: Five fatal blogging mistakes to avoid
Session 2: Five questions to ask before you start blogging
Session 3: The major blogging platforms, and which one is best for you
Session 4: The anatomy of a blog
Session 5: Best practices for creating blog content
Session 6: Top tips for promoting blog posts
6-8 hour course, can be customized for various industries.
Most sessions can be taught as 60-minute, stand-alone workshops.
Take Your Blogging & Social Media Marketing to the Next Level
You’ve been blogging and using social media for a while, but you feel stuck. Why aren’t you getting the traffic, comments, likes, and shares you envisioned? Is there something you could be doing differently? During this course, we’ll revisit the basics you may be neglecting, and we’ll explore advanced techniques for beefing up your online presence.
Session 1: Know your audience; know your message
Session 2: Crafting content for readers who have the attention span of a goldfish
Session 3: Chunkifying and visual storytelling
Session 4: Social strategies that work
Session 5: Quick tips for optimizing your blog posts and social updates
Session 6: Ridiculously simple ways to improve your e-mail marketing
6-8 hour course, can be customized for various industries.
Most sessions can be taught as 60-minute, stand-alone workshops.
Ready to blog but afraid you’ll do it wrong? During this workshop, you’ll learn five things NOT to do, and how to develop solid foundational practices that will help you dominate your niche.
60 to 90-minute keynote or workshop
If you blog three times a week for a year, you’ll have published the equivalent of a full-length book. During this hands-on workshop, you’ll construct a 30-day plan for blogging a book. You’ll learn how to choose a marketable topic, craft engaging content, create a publication schedule, and establish an avid fan base. Your “blog book” will increase your visibility and credibility – and it just may pique the interest of an agent or editor.
90-minute keynote or workshop
Imagine you’re getting paid $100 for every article you publish on your blog. During this workshop, you’ll learn a simple technique to plan, polish, publish, and publicize a blog post that’s worth every penny of the sweat equity you invest.
1-hour workshop
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“If we build it, they will come.” Many entrepreneurs fall into the “Field of Dreams” trap, assuming that the mere presence of a website, blog, or Facebook page will cause customers to line up at our doorstep.
The truth is, “If we build it, they might come. Or they might not.”
During this intensive course, we’ll turn marketing on its head. We’ll start by defining what makes your marketing successful and work our way backwards through a 7-step strategy you can use to promote your business.
We’ll take a whirlwind tour through the major social networks, evaluate which tools will resonate best with your audience, and discuss how to get the biggest return on your time investment.
6-8 hour course, can be customized for various industries.
The average social media user spends 3.6 hours on social networks every day! But how much of that time are you using effectively to grow your business?
If you suspect you’ve been frittering away your time on Facebook and other social channels, it’s time to re-evaluate your goals. During this workshop, you’ll learn techniques for gathering, scheduling, streamlining and analyzing content so you get the biggest bang for your time investment.
60 to 75-minute workshop
Word-of-mouth sells more books than all other methods of book promotion combined. And social networking is the new word-of-mouth. During this hands-on course, you’ll shape a strategy that integrates your website, blog, and social media accounts. You’ll learn to engage professionally with your followers and position yourself as the go-to resource in your niche. If you describe yourself as “technologically challenged” and are tired of asking teenagers for help, this is the course for you. Bring your laptop–we’re going (crazy) online!
6-8 hour course
Learn what hashtags are and how to use them correctly on Twitter, Facebook, and Instagram. You’ll head home from this workshop with five brilliant ways to use hashtags.
75-minute workshop for intermediate social media users
Learn how to create Pinterest boards that enhance your brand and capture the attention of your female readership. You’ll go home with at least a dozen fresh ideas you can begin using immediately.
60 to 90-minute workshop for writers
If you’ve never run a Facebook ad but are willing to try, you’ll learn the essential steps you must take before creating any type of Facebook ad campaign:
60 to 90-minute workshop
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A strong brand reflects the values you hold most dear and helps people connect with you in meaningful ways. During this course, you’ll learn what branding is—and isn’t—and you’ll craft and communicate a brand story that resonates deeply with your target customer.
Session 1: Identify your core values
Session 2: Aim for your target audience
Session 3: Craft your brand’s promise statement
Session 4: Build brand loyalty
Session 5: Design dynamic marketing materials
Session 6: Promote yourself powerfully
6-8-hour course, can be customized for various industries.
Most sessions can be taught as 60-minute, stand-alone workshops.
Your marketing materials must reflect and promote your brand. You’ll learn how to enhance your brand with a logo, business card, stationery package, sales brochures, and other print pieces.
60 to 90-minute workshop
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2018 Oregon Christian Writers Conference (Portland, OR)
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