Non-Profit Mountain River Youth Ranch gets new logo and website

I love working with small organizations that make a significant impact in their community. Mountain River Youth Ranch does just that. Their equine program supports struggling and at-risk children, ages 6-18.

Mountain River Youth Ranch website - custom WordPress responsive site created by Blogging BistroWhen kids (and their parents or guardians) visit the ranch, they’re matched with a gentle, “retired” horse and a human mentor. During their session, children participate in a variety of activities: working with/riding horses, crafts, games, helping on the ranch and life skills. The program is free of charge for participants.

The Blogging Bistro team recently had the honor of revamping the Mountain River Youth Ranch logo and website. Actually, we began working with Mountain River several years ago, when we upgraded their DIY website by customizing a WordPress theme.

This year, the non-profit organization decided to take their website to the next level, and asked us to design and develop a custom, mobile-friendly website that would attract new program participants and new donors.

Logo Redesign

We started by updating their logo design.

In 2008, when Mountain River was founded, a local artist painted a design that reflected their mission:

Original Mountain River Youth Ranch logoThe new logo we designed for them retains the key elements from the original logo. We kept the girl and the horse with the mountain and river. We added the moon which shines its light during the darkest hours – the singular goal of Mountain River’s ministry.

Mountain River Youth Ranch - redesigned logoPull-Apart Logo

What we did next is really cool – you may want to consider having this type of logo designed for your own business or organization.

We designed what I call a “pull-apart” logo, which allows Mountain River Youth Ranch to “pull apart” various elements of their logo for specific uses, such as on t-shirts, mugs, signage, web-based marketing collateral, letterhead, etc.

Here are the various logo elements:

Icon, (color version above), black and white version pictured here:

Mountain River Youth Ranch icon - B&W versionStacked logo. We created color and black and white versions. Color version pictured here:

Mountain River Youth Ranch, Stacked Logo DesignWide logo. We created color and black and white versions. Color version pictured here:

Mountain River Youth Ranch, Wide Logo, Color VersionBanner (without icon). We created color and black and white versions. Color version pictured here:

Mountain River Youth Ranch Banner Design, Color VersionVisit their website, and you’ll see that the header features the full logo with their tagline above it.

Website Design

We had the BEST time selecting pictures for the Mountain River Youth Ranch website, as they provided us with many delightful candids, taken by a professional photographer who supports their organization. Our graphic designer added sepia tones and ragged edges in keeping with the website’s Western ranch theme.

The site features six main pages plus nine sub-pages. Featured in the header (which displays on each page) are links to key pages:

As with all websites the Blogging Bistro team creates, this WordPress site incorporates responsive design, meaning that the design “responds” to whatever device the user is viewing it on, and works perfectly on a smartphone, tablet, or desktop computer.

Mountain River Youth Ranch Website - Responsive DesignSherrie Davis, founder of Mountain River Youth Ranch, says:

“We love the website and get compliments daily!”

Looking for a non-profit for your year-end donation?

If you’re looking for a worthy cause for your year-end tax-deductible donation, I highly recommend Mountain River Youth Ranch. They are a 501 (c)(3) non-profit organization.

While everyone at the ranch donates their time, the organization needs $15,000 per year to maintain their facility and programs, feed the horses, and continue serving children and families at no cost to them.

Visit Mountain River Youth Ranch’s website to donate by credit card, check, or money order.

Thinking of revamping your website in 2016?

Blogging Bistro specializes in creating custom, responsive WordPress websites for entrepreneurs, small business owners, and non-profit organizations. Contact Laura Christianson to schedule your free, no-obligation needs assessment.

Plan your dynamite website

Whether you’re building your first website or overhauling an existing site, your business’s online home must present you professionally.

We’re developing an online course for non-techies called Plan Your Dynamite Website. Whether you’re building your first website or overhauling an existing site, you have to plan what’s going to go where before you start building it. This no-nonsense, practical course will take you step-by-step through the website planning process.

During this digital training program, led by Laura Christianson, you’ll fine-tune your brand messaging and plan the content (text, graphics, and overall design elements) for each page on your site.

By the time you complete the course, you’ll have your entire site mapped out and ready to design and develop, whether you do it yourself or hire help.

We’ll launch the course in early 2016. Interested in participating? Click this link or the button below to join our interest list OR text INTEREST to 44222. You’ll be the first to get details about the course launch.

I’m interested! Send me info.