The folks at Facebook have been busy making changes. Here’s a recap of the latest, greatest (or not-so-greatest) changes you should be aware of. Click each headline to access the full article.
New, NEW cover photo guidelines
As of March 6, 2013, Facebook changed their rules for what cover photos can and can’t include. Section III. B. of their page guidelines state:
- All covers are public. This means that anyone who visits your Page will be able to see your cover.
- Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright.
- You may not encourage people to upload your cover to their personal timelines.
- Covers may not include images with more than 20% text.
The latest phishing scam begins with a Facebook message from a “Security Team” profile that uses Facebook’s security logo. The message tells admins that their page is in violation of terms of service and threatens to permanently suspend the user’s account. Then it offers users the option to “verify” their account if they believe the situation is a mistake. Users are taken to a link where they are asked to provide their page name, email address or phone number, and password.
I have an Android phone. I manage lots of Facebook brand pages. Think I’ll be downloading this app? Yep. Doing it now!
The skinny: Pages Manager is a stand-alone mobile application that gives page owners access to page notifications and insights on the go, and allows them to make posts, respond to comments and reply to direct messages. From the Google Play store, download “Facebook Pages Manager”
This is a nifty new feature for creating “promoted page posts.” Instead of creating a new post, publishing it, and then designing an ad to promote your post, you can now do it all within the ad tool itself. A time-saver!
Page post ads can be links, photos, videos, offers, questions, events or statuses. These can be promoted to a page’s existing fans, friends of fans and audiences without any connection to the page. Over the last few months, the “Like” button on this type of ad has come and gone. Now it’s back. But only on the desktop version of Facebook, not the mobile version.
Very soon, your eyes won’t have to play ping pong when viewing your profile. Facebook is rolling out a single-column timeline in which all your status updates will display in a larger, left-hand column. The right column will be devoted to showing Friends, Recent Activity, and other non-messaging updates.
You’ll also notice that the little “apps boxes” that used to display directly below your large cover photo will disappear. They’ll be replaced with clickable tabs.
If you aren’t interacting with specific close friends and groups regularly, Facebook now automatically turns off notifications. But don’t panic; if this happens, you will see a notice in your notifications window and you have the option to turn the notification back on.
According to the “Facebook Wall Post Cheat Sheet” infographic (below) status updates with photos get 39% higher interaction rates than text-based updates.
And posts that contain emoticons receive 52% higher interaction rates.
This infographic also includes tips for…
…the optimum amount of characters your updates should include
…the most effective words and phrases to use in calls to action
…whether to use long or short URLs in links
…where to ask a question in an update
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Here are some ready-made tweets so you can share what you just learned:
- The latest Facebook changes overviewed @bloggingbistro (Click to tweet)
- Facebook’s latest rules for brand page cover photos (Click to tweet)
- Infographic: Facebook updates with photos get 39% higher interaction rates than text-based updates (Click to tweet)
- Do you have the Facebook page manager app for Android? Works great! (Click to tweet)